Four Ways To Revive Your Brand
By: Tina Samuels
If your company’s brand has been lacking lately and you feel like business is on a downslope, don’t give up.
There are some great tactics to use to give your business a boost and create awareness for your brand.
Whether you need to clean house and find new management, or improve the ways you advertise, these four key tips may help you revive your brand.
1. Increase Your Social Media Presence
Start with social media. If you haven’t been utilizing the benefits of social media for your business, you are without a doubt going to feel the effect of it. Social media is not only a relatively free and easy way to advertise your business, but it helps create awareness for your brand.
Millions of people are using social media every day, making it one of the most powerful marketing tools. Start increasing your social media presence on sites like Twitter, Facebook, YouTube, Google+, and Bussiness Friend and even media apps, such as Vine and Instagram.
2. Revamp Your Business Model
The business model you used five or 10 years ago probably isn’t relevant today. Technology, marketing and business have all gone through a lot of changes. In a year, your business model and how you choose to build your brand can make a lot of changes.
Instead of ignoring them and trying to stick with your original business model, be open minded and willing to change it as much as you have to to see a positive change in revenue. This may mean letting some smaller ventures go to foncus on a larger business plan that is more relevant to today’s market.
3. Start a Company Blog
Blogging has multiple benefits, regardless of the type of business you have. With unique, quality content on a blog, you’re improving your websites page rank and it will show up higher in search engine results. It also helps you engage better with your readers and prospective customers or clients.
Finally, a company blog helps to improve and revive your brand. Consumers want to know more about your company, giving them a reason to choose you over a dozen other companies offering the same thing.
Read related content:
- Don't Take Your Eye Off the Marketing Ball This Summer
- Reinventing email and phone client communication
- Businessfriend Offers Effective Tools to Improve Productivity
4. Choose Smart Advertising Strategies
Consider where you are focusing your advertising and marketing, and think about ways to improve.
Major media advertising like television is great because you’re reaching a large audience. But if you’re paying for things like billboard advertising and radio ads, you’re spending more than what it’s worth.
Instead, use those funds to reach your target audience through paid social media promotions, online advertisements and television ads.
With these tips in mind, you have the benefit of reviving your brand and getting your business back to the level of success you hoped for.
About the Author: Tina Samuels writes on Steve Wynn, roofing contractors, social media, and marketing.
Giving efficiency the full throttle at NASCAR
The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.”
NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well.
2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer.