Foursquare partners with American Express
Foursquare is one of those social media networking sites that you either love or hate. It’s great for those junkies who want to show off to friends where they’re at, gain invisible badges to store in your phone, or look for discounts and freebies to neighboring restaurants, cafes and so on and so forth. Foursquare is the “OG” when it comes to checking in social sites and Facebook and Google have both borrowed the idea to create their own network of places to check into and share with friends and followers.
After all of the copycats, Foursquare has still held its ground and the company has announced this week that it has hit 10 million registered users. Today, the company says that it has plans to introduce its largest partnership to date with American Express to offer discounts to cardholders when they check in using their smartphones at participating restaurants and shops.
See top stories in the WDM Content Network:
Foursquare’s partnership with American Express will offer more hearty deals to users and executives are hoping that the social media app will bring it further into the mainstream. However, the New York Times reports that Foursquare will not be receiving any revenue from the American Express deal, but will leverage the promotion to legitimize the company’s approach and to attract future, lucrative partnerships.
If you’re eager to start checking in to get deals with your American Express card, the first companies on the plate will be Sports Authority and clothing chain H&M, along with a few restaurants in New York. Shoppers who spend $75 at H&M will get a $10 credit to their credit card account and those who spend $50 at Sports Authority will get a $20 reward.
Microsoft: Building a secure foundation to drive NASCAR
Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).
These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack.
“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”
“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”
“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR
- Empower employees productivity and collaboration
- Improve fan engagement and experience
- Improve environment security and IT productivity
- Improve racing operations
Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.
“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”
“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives.
“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.
Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”