May 19, 2020

George Lucas to build new $1 billion museum in LA

George Lucas LA museum
Ma Yansong
MAD Architects
DreamWorks Animation Chief Executive Jeffrey Katzenberg
Catherine Rowell
2 min
George Lucas to build new $1 billion museum in LA

After flitting between San Francisco and Chicago, George Lucas’ new museum will be built in Los Angeles and will contain unique pieces of Hollywood memorabilia, including pieces of the iconic Star Wars franchise which the filmmaker created.

Set to be built within Exposition Park, Lucas will be behind the funding of the project and will drive further tourism, alongside other museums nearby, such as the California Science Center and the Los Angeles Memorial Coliseum.

The museum is set to be approximately 265,000 and 275,000 square feet, in addition to 100,000 square feet of additional space. Collections will be split into a number of categories, providing a unique experience, with visitors viewing original film props and memorabilia throughout the ages. The design of the museum will be taken on by Ma Yansong, part of MAD Architects who has constructed a futuristic building, incorporating several large open spaces and communal facilities within the project.

The project will incorporate a large number of construction roles, and once complete, will provide over a thousand new jobs within the region, at which organisers have stated that the location has been positioned “to have the greatest impact on the broader community", with a large number of transport links nearby.

Mayor Eric Garcetti said: “It’s a natural place to have this museum in the creative capital of the world and in the geographic center of the city”, whilst DreamWorks Animation Chief Executive Jeffrey Katzenberg commented, “This is a real triumph for the city of L.A., and this will be a transformative opportunity for L.A.”

Picture source - Flickr: Red Media

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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations


Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

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