Google, Lego named most reputable companies in Canada for 2018
According to a new survey from Reputation Institute, Google is considered the most reputable company amongst Canadians for 2018, holding the top spot from last year’s rankings.
According to the report, based on the survey results of 27,000 Canadians, trust in business has fallen, whilst international companies operating in the country remain more trusted than their local counterparts.
“While Canadians’ trust in companies has dropped nine points in the past year, the most reputable companies of 2018 are those that balance performance with purpose, conquering our hearts and minds by living up to their brand promise,” said Bradley Hecht, Senior Managing Director, Americas, at the Reputation Institute.
The results are based on seven key reputation-based metrics including products and services, innovation, workplace governance, citizenship, leadership and financial performance.
Alongside side Google, the top 10 most reputable companies feature LEGO, Rolex, Nintendo, MEC, Samsung, Sony, Jean Coutu, Goodyear and Walt Disney Company.
Most notable was the fall of Tim Hortons, down from 13th in 2017 to 67th this year, with one of Canada’s biggest brands being amongst the fastest fallers for the past 12 months.
“Authenticity really matters to Canadians, and we judge companies harshly when we don’t believe they live up to their stated values,” said Daniel Tisch, President and CEO of Argyle Public Relationships.
“The most reputable Canadian companies are almost nine points higher than their peers in perceptions of their corporate social responsibility – and it’s not surprising that they are widely perceived to be more genuine.”
For more, see the full 2018 Canada RepTrak rankings.
Giving efficiency the full throttle at NASCAR
The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.”
NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well.
2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer.