May 19, 2020

Is guest posting the right route for your marketing needs?

Marketing
contributors
strategies
guest posting
Dave Thomas
3 min
Is guest posting the right route for your marketing needs?

How is your business marketing itself?

That can be a loaded question for some business owners, especially if they are running their own one-man or one-woman shows. With all that comes with running a company in this day and age, marketing can sometimes take a back seat for business owners, hopefully not you.

In order to get your brand properly marketed, it is important to cover a wide array of marketing tactics, something that does not have to be as hard to do as one might think.

Guest Posts Can Be Great for Traffic

One option that many business owners can turn to in promoting their respective brands is via guest posting.

If you’re a little out of touch with guest posting or guest blogging, it simply means having qualified writers provide you with copy on whatever topics cover your respective industry.

Let’s say you run an auto insurance business; having writers provide copy about where to find the best auto insurance at the best price, trends and changes in the auto insurance industry, and rules and regulations etc. in the industry are all good topics to cover.

When you go in search offinding the best guest blogging services out there, look for the following:

  • Credibility – First and foremost, you want a guest blogging service who is more than just your average provider. Are they very credible in your field? Can they write to your audiences, providing audiences with information they may not be able to get anywhere else? Will they help increase your website traffic by giving you copy that readers truly want? These are all things that truly do matter;
  • Reliability – If you’re going to farm-out your content marketing needs (specifically blog posts), you want a guest blogging service that is reliable. Running articles here and there truly won’t get it done. You need to have a steady stream of solid content, so make sure your provider can meet your needs and deadlines. No two guest blogging services are alike, so try out some different ones and see which one best meets your workload and affordability needs;
  • Socializing – One of the important keys to promoting your brand online is by turning to social media. Make sure those doing the guest blogging/posting for your brand will promote it on social media sites like Facebook, Twitter, Google+ and others. In today’s information age, social media is more important than ever. While it is fine for you to be promoting your brand on social media, make sure those you work with to do guest blogging/posting for you are doing the same. Tweets and shares need to be done regularly, not here and there.

 

Given you have a website, there’s a fair chance that you are not fully utilizing it to max out its potential.

If you go the guest posting route, you improve your odds of having your brand recognized by more eyes, eyes that potentially can turn into paying customers.

 

About the Author: Dave Thomas writes about marketing your brand on the web.

Share article

Jun 21, 2021

How AWS helps NASCAR delight its fans

AWS
NASCAR
3 min
Customer obsession and working backwards from the customer is a mantra of Amazon Web Services (AWS), epitomizing its partnership with NASCAR

AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”

AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”

Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”

Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”

Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using  ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”

Share article