HootSuite and HubSpot Enter Strategic Partnership
“Closing the loop” in social media marketing management, the strategic partnership promises to directly connect social media with generating, managing and nurturing business leads. The key feature of the partnership is HubSpot integration into the Hootsuite App Directory. This app integration will automatically pull HubSpot Lead and Keyword data into HootSuite thus connecting social engagement with leads and consumers that mention vital keywords while still within the HootSuite Dashboard.
“Social media spending is on the rise. We watch as companies invest significant dollars into driving marketing campaigns using social networks as the next marketing platform”, says Ryan Holmes, CEO of HootSuite Media, Inc. “Through this partnership, the professional marketer can finally follow up with social media leads, nurture relationships in real time, and close deals easier than ever before”.
Additionally, as a part of this agreement, HootSuite is planning on co-hosting HubSpot’s 2012 World’s Largest Webinar, aiming to break the Guinness World Record of 31,000 registrants, a record that was set by HubSpot in 2011. Hosting the event will be Dan Zarrella—HubSpot’s Social Media Scientist, and HootSuite’s VP of Marketing, Ben Watson.
“We built HubSpot software to make marketing easier, and then expanded it by launching the world's largest marketing software marketplace just under a year ago,” said Brian Halligan, CEO of HubSpot, the all-in-one marketing software provider. “Of 60+ apps we've seen, HootSuite is building one of the most exciting. Plugging social media management into HubSpot's end-to-end marketing software makes social accountable for generating leads, customers and true ROI.”
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HootSuite’s prowess in collaboration agreements has brought its social media tools to new levels. Other integrations with Adobe SiteCatalyst, SocialFlow, MailChimp and other shows HootSuite’s commitment to software solution growth for its users and their business operations.
Giving efficiency the full throttle at NASCAR
The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.”
NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well.
2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer.