May 19, 2020

Hootsuite Receives 20 Million Investment from OMERS

Social Media
Omers Ventures
Bizclik Editor
2 min
Hootsuite Receives 20 Million Investment from OMERS


OMERS Ventures, the venture capital investment subsidiary of OMERS Worldwide, announced today its investment in Vancouver-based HootSuite Media, a leading social media management system company. OMERS investment is one of the largest fully Canadian venture capital transactions to take place since 2002.

Part of this agreement, OMERS Ventures is purchasing a $20 million ownership stake in HootSuite from the company’s existing shareholders.

HootSuite is known for its successful social media support including publishing, measuring, analysis, and monitoring of multiple social network channels and its customer support. Recognised as a successful tool, corporate customers of HootSuite include PepsiCo, NBA, FOX Network, TIME and others. In over three years, HootSuite has grown in usage to nearly four million users from across six continents.

In its usage, 1 billion messages have been sent to social media channels through HootSuite. On a daily basis, 1.5 million messages are sent and reach approximately 1.7 billion consumers utilizing its services. Starting with only 25 employees, the Vancouver based company now is now comprised of 140 person team with goals to reach to 240 in 2012.


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“The OMERS Ventures investment marks a new milestone in the growth of HootSuite. We’re extremely proud of our company's trajectory, from a modest beginning three years ago to our current global leadership position. We look forward to working with the experienced team at OMERS Ventures as we continue to deliver world-class social media management, marketing, and analytics product offerings to our customers,” said Ryan Holmes, CEO of HootSuite.

Venture capitalism initiative by OMERS via OMERS Ventures got its start just last year. Entering into investments on behalf of the $55 billion OMERS pension fund, OMERS venture capitalism targets companies with strong entrepreneurial teams and leadership potential, specifically in the technology, media and telecommunications industry.

“HootSuite has revolutionized the way companies create and execute their social media campaigns. In a rapidly advancing market, we believe this company has the disruptive DNA to lead this market, and we are very excited to work with HootSuite to help further accelerate their success,” says Derek Smyth, Managing Director of OMERS Ventures. 

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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations


Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

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