How to boost your company's reputation using social networks
For many companies, the ability to strike the right tone on social networks is a key way for managers, marketing departments, and owners to reach customers and ensure that a great reputation isn't a company's best kept secret.
Many economists have speculated that the future economy will be based in large part on reputation: As the Internet gives clients the opportunity to find out how a company is regarded through an online search. In other words, the business world will be more "what you know" as opposed to "who you know". The plus-side of such an economy, however, will be that small businesses will have an edge if they are highly regarded by colleagues and customers.
Social networking can be a tricky sea to navigate, and when companies make social gaffes on popular social media sites, the results can take a lot of time and effort to correct. Conversely, respectful behavior wins fans quickly.
Entrepreneur Jenny Q. Ta, CEO of Sqeeqee.com offers four ways that social networks can boost a company's reputation.
Great marketing opportunities at low cost: Why to choose social networking
Among the most revolutionary ideas to emerge in the Internet era is the concept that great opportunities can be had for free. Few advertising agencies could present the platform that social media sites can provide, and even fewer agencies could do so for free. Companies should know that wonderful opportunities in the social media sphere exist at a lower cost to marketing departments than ever.
Joining the world's biggest party
On a social network, as in life, good manners are often the greatest key to success. For companies on social networks, good manners will serve as the basis for a great web presence. When companies imagine social media sites as a great party to which they've been invited, it becomes clear that good listening skills and kindness will win the day. Remember that anger or crudeness have no place in the social media sphere.
A new set of friends
As a corollary to the idea of social networks being like a get-together, it also stands true that social media sites serve as wonderful chances to meet like-minded businesses. By following businesses on their social media pages you will show other companies that you appreciate them.
Listen more than you speak
Have you ever been at a cocktail party and noticed how appreciated the good listeners in your company were? While it's important to present your ideas and opinions in a social setting, the ability to show people that you're a good listener is often more important than contributing a witty comment or observation. Show others on social networks that you're listening by "liking" their comment. Customers and clients will particularly appreciate when you show them you care by listening to what they have to say.
For these reasons, linking your company's marketing department to a social media outlet is a great way to show your clients and competitors the values your company has. When the world knows that you're honest, trustworthy, and respectful to others, business will be better than ever. While it may be tempting to crack jokes or call out the behavior of others, a respectful and positive attitude will always be welcome on social media sites.
Jenny Q. Ta is the founder and CEO of Sqeeqee, the first-of-its-kind social networthing® site. Launched in 2014, the site gives individuals, businesses, celebrities, politicians, and non-profit organizations the ability to monetize their profiles in unprecedented ways.
Ms. Ta is a seasoned entrepreneur with two successful ventures to her credit. She was the Founder and CEO of Titan Securities, a full service investment firm that was acquired in 2005. Prior to founding Titan Securities she was the driving force behind Vantage Investments, a full-service broker-dealer start-up she founded in 1999 at the age of 27 and grew to a quarter of a billion dollars in assets.
Overall, she has more than 20 years of experience as a senior executive in sales, marketing and finance.
Jenny is an author whose book, Wall Street Cinderella, will launch in 2014 detailing her escape from Vietnam during the war and her path to success from welfare to Wall Street. As a self-made millionaire by the time she was 27, the book will serve as a roadmap for women looking at a business career.
She earned a Master of Business Administration degree in Financial Management and a Bachelor of Science degree in Management Information Systems from California State University, Fresno. For more information please visit www.jennyqta.com
Health Catalyst: An agile approach to healthcare data
Healthcare Catalyst is quite literally a healthcare providers’ catalyst for change when it comes to their measurable, data-informed improvement in analytics, software and services.
Founded in 2008 in Salt Lake City, Utah, Health Catalyst is dedicated to enabling health care organisations to build a healthcare-specific, open, flexible, and scalable data platform and fully integrated suite of analytics applications.
This enables health system partners, including Northwell Health in New York which serves a population of 11 million, to realise measurable value within months. “Our customers have recognised the potential to use data, to meaningfully improve their clinical, financial and operational business performance outcomes,” said Mike Doyle, Chief Customer Officer.
Formed by a group of healthcare veterans – with a quest to develop a data warehouse that could handle the complexities unique to healthcare data – they revolutionised the clinical process models and use of analytics and discovered the solution now known as Adaptive Data Architecture, which is agile, flexible and can be implemented in a matter of weeks compared to a matter of years.
Today, Health Catalyst helps clinicians in more than 250 hospitals that care for more than 100 million patients each year.
Health Catalyst offers a solution in three parts:
Data Operating System
Cloud-based DOS is a healthcare-specific, open, flexible, and scalable that provides customers a single environment to integrate and organise data.
Analytics applications build on top of the data platform and allow customers to make measurable clinical, financial and operational improvements.
World-class team of analytics and domain experts leverage technology to help customers shorten time-to-value and achieve sustainable, measurable improvements.
The fully integrated data platform and suite of analytics applications helped clients during the pandemic, in ways even Health Catalyst could never have imagined. Health Catalyst offered products and services to support customers’ agile response to the pandemic in four phases:
“By having the data operating system, our clients were able to take advantage of the integrated source of data to meet challenges that they were facing in their local geographies due to the pandemic in ways that we could never even have predicted,” said Doyle.
Doyle highlighted Health Catalyst’s Value Architecture group, which helps the company ensure that its technology and expertise are delivering measurable and meaningful value to our clients. “I think another key differentiator is our open platform that our clients are able to use to accelerate their own integration of data, but it is customisable, configurable in ways that makes it unique for them in ways other cookie cutter analytics just can’t match.
“We like to start every discussion by listening and understanding how we can help our customers avoid making mistakes and getting the most out of their investment in data.”
Speaking about their partnership with Northwell, Doyle said: “We're very grateful for this partnership and want to thank these visionary leaders who are able to envision a future using data that is light years beyond what we can think of today.”