May 19, 2020

How to make sure your brand gives off a good impression

branding
Marketing
brand awareness
marketing 2014
Bizclik Editor
3 min
How to make sure your brand gives off a good impression

The impression your business gives off is essential, but it is also easy to make mistakes and ruin your reputation. There are some small mistakes that are easy to rectify, and some larger ones that can take a little more time to come back from.

Your business needs all the help it can get with the competition you have, so make sure your first impression is the best and your professional demeanor stays with potential customers and clients.

The art of appearance

First of all, become familiar with the benefits of keeping up your business appearance. It isn't just the first impression that you need, but you must keep up appearances throughout all of your communications and operations.

You may get a potential client's attention by providing an impressive presentation, but if you can't keep up that motivation, your reputation suffers and you lose the sale.

Understand that the way your business is perceived is just as important as the products or services you sell. This is where the power of word-of-mouth comes in.

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Avoiding the wrong impression

If you're concerned about giving off the wrong impression, there are some things you can do to ensure this doesn't happen.

To start with, don't be afraid to ask for help. Even if you are an entrepreneur, you can't always do everything yourself. Hire a virtual assistant if you need help answering emails or phone calls. That way, your communication is provided effectively and you don't anger customers or clients by not getting back to them sooner.

You should also upgrade your phone system with a professional message service to look more professional.

For your email address, never use a personal email, like through Yahoo! or Gmail. Instead, use an official business email address tied to your website. You can also help make a good first impression with a professional, website, blog and social media profiles.

Tips on appearing more professional

When it comes to communicating with your customers, returning calls or emails within 24 hours is key. This makes you appear more professional as long as you are using your business email. You can also appear more professional in person by always making eye contact, smiling, and greeting people with enthusiasm and positivity.

Even on the phone, smiling makes a huge difference. Customers notice little things and big things. If they sign up for your monthly newsletter and start getting daily emails from you, they feel pressured into emails they didn't ask for. If they are signing up for regular updates, make sure they know about it and are not tricked into getting what they might assume is spam.

As far as social media is concerned, choose your professional voice and make sure all of your updates are consistent. A lazy Facebook, Twitter or Google+ page can be indicative of slow customer response issues, something that no one wants to project.

Lastly, you may be operating a business where customers will come into physical contact with you and/or your employees.

In those cases, make sure the office looks professional, it is clean and organized, and your employees act professionally if they will be in direct contact with customers or be in the background. From custom business entrance mats to plenty of sitting room in the waiting area, your office needs to be warm and inviting, not cold and impersonal.

With these tips and suggestions, you can make a great first impression and improve your small business appearance. It makes you look more professional and can help you network and maintain your clientele.

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About the author

Tina Samuels writes on small business, social media, marketing, and home improvements.

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Jun 14, 2021

Giving efficiency the full throttle at NASCAR

CDW
NASCAR
3 min
CDW is a leading provider of information technology solutions, optimized business workflow and data capture systems for the auto racing company.

The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.” 

NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well. 

2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer. 

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