How Much Time Do We Spend on Social Media Sites?
Attention spans, be damned—we all have a tendency to let our browsers wander over to social media sites throughout the work day, looking for entertainment, updates, or sometimes even a bit of good-old-fashioned social media stalking.
In fact, you might be tempted to check Facebook before you even finish reading this article. I won’t be offended—though I certainly hope that you at least return to read all the way through. According to research conducted by market analysis company ComScore, we’re all spending a massive amount of time on social media sites.
ComScore found that Facebook is the time-sucking champion, averaging 405 minutes per visitor in the month of January, but Tumblr and Pinterest managed to capture a significant 89 minutes of our time.
Twitter came in fourth place with 21 average minutes, but that number has less to do with attraction to the service and more to do with the fact that ComScore did not include mobile usage in any of its data and looked solely at Twitter.com, so TweetDeck and its ilk were left out as well.
LinkedIn and MySpace both fared fairly well, with 17 and 8 minutes respectively—numbers that seem to match up with those sites’ overall popularity.
But one site seems to have failed to draw in the masses. Google+ users only spent an average of 3 minutes on the site in January. Compare that figure with the fact that Google CEO Larry Page reportedly said recently that 80 percent of Google+’s users log in daily, and you’ll notice a discrepancy in data. Unless all 90 million of Google+’s users log in just to leave the site or Page is including all standard Google platform access, his figures are skewed.
As it currently stands, Google+ suffers from a variety of setbacks, as it is a fairly new service that doesn’t lend itself well to time-wasting browsing or activities the way the other sites examined do.
How AWS helps NASCAR delight its fans
AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”
AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”
Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”
Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”
Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”