How Much Time Do We Spend on Social Media Sites?
Attention spans, be damned—we all have a tendency to let our browsers wander over to social media sites throughout the work day, looking for entertainment, updates, or sometimes even a bit of good-old-fashioned social media stalking.
In fact, you might be tempted to check Facebook before you even finish reading this article. I won’t be offended—though I certainly hope that you at least return to read all the way through. According to research conducted by market analysis company ComScore, we’re all spending a massive amount of time on social media sites.
ComScore found that Facebook is the time-sucking champion, averaging 405 minutes per visitor in the month of January, but Tumblr and Pinterest managed to capture a significant 89 minutes of our time.
Twitter came in fourth place with 21 average minutes, but that number has less to do with attraction to the service and more to do with the fact that ComScore did not include mobile usage in any of its data and looked solely at Twitter.com, so TweetDeck and its ilk were left out as well.
LinkedIn and MySpace both fared fairly well, with 17 and 8 minutes respectively—numbers that seem to match up with those sites’ overall popularity.
But one site seems to have failed to draw in the masses. Google+ users only spent an average of 3 minutes on the site in January. Compare that figure with the fact that Google CEO Larry Page reportedly said recently that 80 percent of Google+’s users log in daily, and you’ll notice a discrepancy in data. Unless all 90 million of Google+’s users log in just to leave the site or Page is including all standard Google platform access, his figures are skewed.
As it currently stands, Google+ suffers from a variety of setbacks, as it is a fairly new service that doesn’t lend itself well to time-wasting browsing or activities the way the other sites examined do.
Health Catalyst: An agile approach to healthcare data
Healthcare Catalyst is quite literally a healthcare providers’ catalyst for change when it comes to their measurable, data-informed improvement in analytics, software and services.
Founded in 2008 in Salt Lake City, Utah, Health Catalyst is dedicated to enabling health care organisations to build a healthcare-specific, open, flexible, and scalable data platform and fully integrated suite of analytics applications.
This enables health system partners, including Northwell Health in New York which serves a population of 11 million, to realise measurable value within months. “Our customers have recognised the potential to use data, to meaningfully improve their clinical, financial and operational business performance outcomes,” said Mike Doyle, Chief Customer Officer.
Formed by a group of healthcare veterans – with a quest to develop a data warehouse that could handle the complexities unique to healthcare data – they revolutionised the clinical process models and use of analytics and discovered the solution now known as Adaptive Data Architecture, which is agile, flexible and can be implemented in a matter of weeks compared to a matter of years.
Today, Health Catalyst helps clinicians in more than 250 hospitals that care for more than 100 million patients each year.
Health Catalyst offers a solution in three parts:
Data Operating System
Cloud-based DOS is a healthcare-specific, open, flexible, and scalable that provides customers a single environment to integrate and organise data.
Analytics applications build on top of the data platform and allow customers to make measurable clinical, financial and operational improvements.
World-class team of analytics and domain experts leverage technology to help customers shorten time-to-value and achieve sustainable, measurable improvements.
The fully integrated data platform and suite of analytics applications helped clients during the pandemic, in ways even Health Catalyst could never have imagined. Health Catalyst offered products and services to support customers’ agile response to the pandemic in four phases:
“By having the data operating system, our clients were able to take advantage of the integrated source of data to meet challenges that they were facing in their local geographies due to the pandemic in ways that we could never even have predicted,” said Doyle.
Doyle highlighted Health Catalyst’s Value Architecture group, which helps the company ensure that its technology and expertise are delivering measurable and meaningful value to our clients. “I think another key differentiator is our open platform that our clients are able to use to accelerate their own integration of data, but it is customisable, configurable in ways that makes it unique for them in ways other cookie cutter analytics just can’t match.
“We like to start every discussion by listening and understanding how we can help our customers avoid making mistakes and getting the most out of their investment in data.”
Speaking about their partnership with Northwell, Doyle said: “We're very grateful for this partnership and want to thank these visionary leaders who are able to envision a future using data that is light years beyond what we can think of today.”