How to revitalize your business blog
A blog can be a significant part of a marketing strategy for businesses. However, many companies don't understand how to utilize this tool to increase traffic to a website and to boost sales.
Here are five ways you can improve your blog to enhance your marketing for this year and beyond:
1. Create a title that says "wow!"
Because of the vast amount of information available, people spend more time browsing than reading. They often glance at titles to determine if they want to take the time to read the content.
If you want your blog post to get people's attention and get read, you need to create a title that catches their eye.
Start with the title of the blog and then consider the title of each post. All of them should tell readers what your blog is about so they don't waste their time.
A title that is mysterious or sounds strange will probably be passed right by in favor of one that is clear and concise. Make your topic obvious but not boring.
2. Add personality
While you want to come off knowledgeable on your topic, you don't want to put people to sleep. Showcase your personality or the attitude of your business.
For example, if you have a hip company that caters to a young crowd, your blog should also be hip-sounding and modern. If you're not sure how to create a style to your blog, try paying more attention to blogs you read to see how they add personality and warmth.
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3. Be colorful
Plain type on a page is boring to read.
Incorporate photos and even videos as much as possible. Add bold words, bullet points, and even change the fonts to make your page more appealing. You don't have to go overboard, but create a page you would enjoy reading.
The main thing to keep in mind is that nothing should detract from your message. Instead, use designs and colors to enhance your point.
4. Invite interaction
The internet not only focuses on information but on communication.
Make sure you invite people to not only read your blog posts but to respond. End a post with a question or ask for feedback on your topic. Include giveaways to give people an incentive to respond. You can host contests to help people get more involved.
One way to encourage people to comment is to create a post on a topic that they care about.
An example would be to develop your subject from a recent hot news story. Look for interesting stories or facts about your industry to get people talking. Controversy always invites comments and opinions if you know how to handle it the right way.
5. Be consistent
Lastly, be consistent with your blog.
If you only post occasionally, you'll have a hard time getting followers. Even if you post on a regular basis but at random, you will miss out on fans who want to know when to expect a post.
While you don't have to be a slave to your blog, you should attempt to maintain consistency as much as possible. You can even schedule your posts ahead of time if you get busy or write up a few extra posts in case you don't have time when you need to post.
About the author
Joyce Morse is an author who writes on a variety of topics, including SEO and the Peter Briger blog.
How AWS helps NASCAR delight its fans
AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”
AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”
Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”
Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”
Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”