How Social Media Analytics Can Improve Business Communications
Written by Carolyn Martin
Have you defined your Key Performance Indicators? Are you on target with what your audience is looking for?
We all know measuring social media metrics is important. What is equally important is paying attention to the questions that are being asked when a user is organically searching for answers. If you have Google Analytics installed and are tracking your website, you’re already one step ahead of the game. If you have yet to use Google Analytics, install it and start paying attention to the behavior of your online audience. For instance, because of Analytics, we noticed that a new user found us by typing in: “How can social media tools and blogs enhance an organizations image?”
In effort to stay connected with our audience, we reply by first making a statement that “Social media is here to stay!”
With Facebook, Twitter and other social media platforms reaching millions of global users, it’s time to invest and figure out how to leverage these tools for enhancing your business image, reputation, public relations, human relations and customer experience. The options are endless for using this medium.
Improving a brand’s image is always powerful, whether it is from a reputation management standpoint or just daily engagement with fans and followers. Corporate-managed blogs and business fan pages are the best way to stay in communication with avid fans and also address any complaints about customer service or the products itself.
At the same time, having business pages on social media sites also allows you to see what the market thinks or perceives about your brand. Have you unveiled a new product or service? In addition to taking the time out for a focus group, see what your current customers have to say about your product when they start commenting or retweeting about your brand.
It is true what they say: a customer who has a pleasant experience with a product or service will tell a few friends, but those customers who have a negative experience with a product or service will tell everyone.
Social media allows business owners to give a voice to public relations/communications by investing in their audience. Make note of what people are saying about your brand and leverage it to make improvements in all aspects of your company. Your business’ success can only be improved with social media – so long as you do it the right way.
About the Author: Carolyn Martin resides in Deerfield, Illinois and is a Social Media Strategist and Founder of Social Media Demand. Follow @CM_SocialMedia. For more information and to learn more about One-on-One Savvy Social CEO Training call 847.682.3611.
Giving efficiency the full throttle at NASCAR
The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.”
NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well.
2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer.