May 19, 2020

[INFOGRAPHIC] Are you using Twitter to grow your business?

Business
small business
Facebook
Marketing
Cutter Slagle
2 min
[INFOGRAPHIC] Are you using Twitter to grow your business?

Do you currently use social media to market your business? You may have a hard time believing that Facebook, Twitter or Instagram could help your company become more successful, but these tools can assist you in gaining a following.

RELATED TOPIC: Discover the importance of creative marketing for your business

As a business owner, it’s important to know that Twitter is one of the fastest growing social networks—ever. Therefore, even if you hate Twitter, you may want to consider getting onboard; your competition is most likely already using the tool.

After all, over one million people sign up for Twitter every single day. Furthermore, there are currently over 550 million people currently registered with Twitter

Originally reported by our sister brand Business Review Canada, when it comes to marketing, you need to have fun. If you’re not enjoying what you’re posting, why would someone else? It’s easy to have fun with Twitter—just use your imagination.

RELATED TOPIC: 3 skills to look for in your next marketing consultant hires

However, though it’s perfectly alright to have fun with Twitter postings (tweets), remember that you’re running a business and have a goal: to gain a following and spread the word about your product. And when used properly, Twitter can help you build relationships, increase visibility, augment marketing efforts and connect with customers.

The following infographic shows the specific benefits of Twitter. So, set your goals, become active and measure your success. The benefits of this social media tool are endless!

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Jun 11, 2021

Health Catalyst: An agile approach to healthcare data

Northwell Health
Health Catalyst
3 min
How to get the most out of your investment in data with Health Catalyst

 

Healthcare Catalyst is quite literally a healthcare providers’ catalyst for change when it comes to their measurable, data-informed improvement in analytics, software and services.

Founded in 2008 in Salt Lake City, Utah, Health Catalyst is dedicated to enabling health care organisations to build a healthcare-specific, open, flexible, and scalable data platform and fully integrated suite of analytics applications.

This enables health system partners, including Northwell Health in New York which serves a population of 11 million, to realise measurable value within months. “Our customers have recognised the potential to use data, to meaningfully improve their clinical, financial and operational business performance outcomes,” said Mike Doyle, Chief Customer Officer.

Formed by a group of healthcare veterans – with a quest to develop a data warehouse that could handle the complexities unique to healthcare data – they revolutionised the clinical process models and use of analytics and discovered the solution now known as Adaptive Data Architecture, which is agile, flexible and can be implemented in a matter of weeks compared to a matter of years.

Today, Health Catalyst helps clinicians in more than 250 hospitals that care for more than 100 million patients each year.

Health Catalyst offers a solution in three parts:

Data Operating System

Cloud-based DOS is a healthcare-specific, open, flexible, and scalable that provides customers a single environment to integrate and organise data.

Analytics Applications

Analytics applications build on top of the data platform and allow customers to make measurable clinical, financial and operational improvements.

Services Expertise

World-class team of analytics and domain experts leverage technology to help customers shorten time-to-value and achieve sustainable, measurable improvements.

The fully integrated data platform and suite of analytics applications helped clients during the pandemic, in ways even Health Catalyst could never have imagined. Health Catalyst offered products and services to support customers’ agile response to the pandemic in four phases:

  • Prepare.
  • Prevent.
  • Recover.
  • Plan.

“By having the data operating system, our clients were able to take advantage of the integrated source of data to meet challenges that they were facing in their local geographies due to the pandemic in ways that we could never even have predicted,” said Doyle.

Doyle highlighted Health Catalyst’s Value Architecture group, which helps the company ensure that its technology and expertise are delivering measurable and meaningful value to our clients.  “I think another key differentiator is our open platform that our clients are able to use to accelerate their own integration of data, but it is customisable, configurable in ways that makes it unique for them in ways other cookie cutter analytics just can’t match. 

“We like to start every discussion by listening and understanding how we can help our customers avoid making mistakes and getting the most out of their investment in data.”

Speaking about their partnership with Northwell, Doyle said: “We're very grateful for this partnership and want to thank these visionary leaders who are able to envision a future using data that is light years beyond what we can think of today.”

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