Infographic: B2B Social Media Is Not Dead

By Bizclik Editor

The August edition of the Business Review USA is now live!

If there is nothing we love more…it’s a good infographic.

Business-to-business social media marketing is not dead, contrary to popular belief. The community is thriving. Social media is an excellent tool that can be used to gain more awareness for your brand, customer acquisitions, lead gen, and customer service/loyalty/retention (and all that jazz).

LinkedIn is the reigning leader with 83 percent of B2Bers using it, according to this infographic from the Clearpoint Agency. Twitter and Facebook follow with 61 percent, YouTube is at 39 percent, while Pinterest trails with only 26 percent.

While social media remains a strong marketing outlet for the business-to-business community, they still face challenges. 52 percent say they have problems producing engaging content, while 45 percent say they have issues with producing a variety of content. 39 percent say budget is an issue. 

Read related content:

Infographic: B2B Social Media Is Not Dead


Featured Articles

Hema Gokal: leading the Salesoforce female equality strategy

Always passionate about giving women a seat at the table, Hema Gokal is now spearheading Salesforce’s innovative new global female equality strategy

Top 10 cybersecurity specialists in the US

As cyber attacks grow in frequency and become increasingly sophisticated, Business Chief looks at the top 10 cybersecurity specialists in the US.

Silicon Valley Bank collapse: How did we get here?

US authorities have stepped in to protect all Silicon Valley Bank customers following the second-largest bank failure in the country's history

Top 10 best new leadership books by women to read in 2023

Leadership & Strategy

Eight of the best business leadership podcasts

Leadership & Strategy

CEO John Pagano, leading Saudi Arabia's Red Sea Global

Leadership & Strategy