May 19, 2020

[INFOGRAPHIC] Hiring a B2B salesperson

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2 min
[INFOGRAPHIC] Hiring a B2B salesperson

As the CEO of a company, have you recently considered hiring a B2B salesperson? In order to become successful, it’s important to take a look at the resources your business currently has and what resources me be lacking. For example, it’s necessary for everyone to not only have clear objectives, but to also know each of their definitions and roles.

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Once you’ve taken a look at your company, you may come to the conclusion that you do in fact need a B2B salesperson. So how do you go about finding him or her? As the infogrpahic below shows, there are various factors that go hand-in-hand with this mission. First of all, you need to have a system for attracting not only performers, but top sales performers. As the CEO, you need to make sure that your company is unique and attractive—you want your company to standout.

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When you’re officially ready to hire someone, make sure that you’re consistently posting ads. It’s also very important to network and then to ask for referrals. This is another reason as to why the task of networking is so important—you never know when you’re going to meet someone at an even who can help you.

It’s also vital to make a list of qualities that you’re specifically searching for in a new employee. After all, you don’t want to waste time interviewing someone who won’t be a good fit for the company.

For more information, take a look at the complete infographic.


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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations


Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

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