[INFOGRAPHIC] How to do social media the right way

By qqtqtqt etqt

As a business owner, you undoubtedly understand the importance of social media. Whether you decide to use Facebook, Twitter, Google +, You Tube or a combination of all outlets, it’s important to use these tools correctly. After all, how do you expect to keep your current clients and gain new ones if you’re not properly accessing the instruments at your disposal?

RELATED TOPIC: 4 reasons your business should be on social media

Originally provided by business2community.com, the infographic below offers 36 helpful rules to ensure that you’re properly using social media. For example, one of the first suggestions offered by this display is: “Don’t try to be clever; be clever.”

If you’re trying to grow your client base, as well as entertain the ones you already have, then the content you post on your various sites needs to be both informative and engaging—no one wants to be bored when they visit your page.

RELATED TOPIC: 15 marketing and technology trends for 2015

Another important rule that is showcased by this infographic: “Update your page or delete it.” Pretty simple, right?

This tip kind of falls into place with the one mentioned above, meaning fans of your page (your followers) don’t want to be bored. Besides, these pages are the perfect opportunity for you to show clients why they should choose your company over a competitor’s.

RECENT TOPIC: How Tim Hortons continues to successfully build customer trust

If someone has “liked” your page or follows you on Twitter, then they want to know the latest and greatest of your company—what’s new, what’s happening and what deals or services you’re currently offering.

In short: if you’re going to use social media to potentially aid your business, then make sure you use it correctly or not at all.

RECENT TOPIC: Amazon Canada adds clothes to inventory—Will department stores suffer?

[SOURCE: business2community.com]

Let's Connect!


Read the latest edition of Business Review Canada!


Featured Articles

Amelia DeLuca, CSO at Delta Air Lines on Female Leadership

Driving decarbonisation at Delta Air Lines, Chief Sustainability Officer Amelia DeLuca discusses the rise of the CSO and value of more women in leadership

Liz Elting – Driving Equality & Building Billion-$ Business

Founder and CEO Liz Elting Turned Her Passion into Purpose and Created a Billion-Dollar Business While Fighting for Workplace Equality – and Winning

JPMorgan Chase: Committed to supporting the next generation

JPMorgan has unveiled a host of new and expanded philanthropic activities totalling US$3.5 million to support the development of apprenticeship programmes

How efficient digital ecosystems became business critical

Technology & AI

Mastercard: Supporting clients at a time of rapid evolution

Digital Strategy

Why Ceridian has boldly rebranded to Dayforce

Human Capital