May 19, 2020

[INFOGRAPHIC] How to do social media the right way

Social Media
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2 min
[INFOGRAPHIC] How to do social media the right way

As a business owner, you undoubtedly understand the importance of social media. Whether you decide to use Facebook, Twitter, Google +, You Tube or a combination of all outlets, it’s important to use these tools correctly. After all, how do you expect to keep your current clients and gain new ones if you’re not properly accessing the instruments at your disposal?

RELATED TOPIC: 4 reasons your business should be on social media

Originally provided by, the infographic below offers 36 helpful rules to ensure that you’re properly using social media. For example, one of the first suggestions offered by this display is: “Don’t try to be clever; be clever.”

If you’re trying to grow your client base, as well as entertain the ones you already have, then the content you post on your various sites needs to be both informative and engaging—no one wants to be bored when they visit your page.

RELATED TOPIC: 15 marketing and technology trends for 2015

Another important rule that is showcased by this infographic: “Update your page or delete it.” Pretty simple, right?

This tip kind of falls into place with the one mentioned above, meaning fans of your page (your followers) don’t want to be bored. Besides, these pages are the perfect opportunity for you to show clients why they should choose your company over a competitor’s.

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If someone has “liked” your page or follows you on Twitter, then they want to know the latest and greatest of your company—what’s new, what’s happening and what deals or services you’re currently offering.

In short: if you’re going to use social media to potentially aid your business, then make sure you use it correctly or not at all.

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Jun 11, 2021

Health Catalyst: An agile approach to healthcare data

Northwell Health
Health Catalyst
3 min
How to get the most out of your investment in data with Health Catalyst


Healthcare Catalyst is quite literally a healthcare providers’ catalyst for change when it comes to their measurable, data-informed improvement in analytics, software and services.

Founded in 2008 in Salt Lake City, Utah, Health Catalyst is dedicated to enabling health care organisations to build a healthcare-specific, open, flexible, and scalable data platform and fully integrated suite of analytics applications.

This enables health system partners, including Northwell Health in New York which serves a population of 11 million, to realise measurable value within months. “Our customers have recognised the potential to use data, to meaningfully improve their clinical, financial and operational business performance outcomes,” said Mike Doyle, Chief Customer Officer.

Formed by a group of healthcare veterans – with a quest to develop a data warehouse that could handle the complexities unique to healthcare data – they revolutionised the clinical process models and use of analytics and discovered the solution now known as Adaptive Data Architecture, which is agile, flexible and can be implemented in a matter of weeks compared to a matter of years.

Today, Health Catalyst helps clinicians in more than 250 hospitals that care for more than 100 million patients each year.

Health Catalyst offers a solution in three parts:

Data Operating System

Cloud-based DOS is a healthcare-specific, open, flexible, and scalable that provides customers a single environment to integrate and organise data.

Analytics Applications

Analytics applications build on top of the data platform and allow customers to make measurable clinical, financial and operational improvements.

Services Expertise

World-class team of analytics and domain experts leverage technology to help customers shorten time-to-value and achieve sustainable, measurable improvements.

The fully integrated data platform and suite of analytics applications helped clients during the pandemic, in ways even Health Catalyst could never have imagined. Health Catalyst offered products and services to support customers’ agile response to the pandemic in four phases:

  • Prepare.
  • Prevent.
  • Recover.
  • Plan.

“By having the data operating system, our clients were able to take advantage of the integrated source of data to meet challenges that they were facing in their local geographies due to the pandemic in ways that we could never even have predicted,” said Doyle.

Doyle highlighted Health Catalyst’s Value Architecture group, which helps the company ensure that its technology and expertise are delivering measurable and meaningful value to our clients.  “I think another key differentiator is our open platform that our clients are able to use to accelerate their own integration of data, but it is customisable, configurable in ways that makes it unique for them in ways other cookie cutter analytics just can’t match. 

“We like to start every discussion by listening and understanding how we can help our customers avoid making mistakes and getting the most out of their investment in data.”

Speaking about their partnership with Northwell, Doyle said: “We're very grateful for this partnership and want to thank these visionary leaders who are able to envision a future using data that is light years beyond what we can think of today.”

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