May 19, 2020

[INFOGRAPHIC] Learn how to use #hashtags for your business

Business
small business
Marketing
Technology
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2 min
[INFOGRAPHIC] Learn how to use #hashtags for your business

It’s been said time and time again: If you have a business, you need to be on social media—period. Facebook, Twitter and Instagram are all fun and effective ways to market your product and reach larger audiences. After all, isn’t that your ultimate goal? To create awareness for your company?

RELATED TOPIC: [INFOGRAPHIC] Learn how Facebook can help your business   

However, it’s not only important to use social media, it’s important to use social media the right way. A big part of posting on social media is using hashtags. Are you currently using hashtags? Are you using the right hashtags?

Below, you will find an infographic that details how to properly use hashtags. When used correctly, hashtags can help build your brand, as well as assist you in gaining more followers.

As you can imagine, etiquette must be used when choosing and displaying hastags. You need to use hashtags that are relevant to both your business and the message you are creating. Yes, hashtags can help your business, but if used incorrectly, they can also hinder your business.

Furthermore, it can be helpful to learn the rules of using hashtags for various sites. For example, if on Twitter, you should really only use between one and three hashtags. However, if on Instagram, then you can use up to 30 hashtags.

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For a complete list of tips, take a look at the Ultimate Guide to #hashtags: 

[SOURCE: Social Media Online Classes]

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Jun 14, 2021

Giving efficiency the full throttle at NASCAR

CDW
NASCAR
3 min
CDW is a leading provider of information technology solutions, optimized business workflow and data capture systems for the auto racing company.

The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.” 

NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well. 

2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer. 

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