Article
Digital Strategy
[Infographic] The state of B2B product marketing
By Tomás H. Lucero
May 19, 2020
undefined mins
One of the strongest trends in sales in general is the primacy of the customer. This is no different for B2B marketing. It used to be that centering content on the business and the product was enough. However, nowadays, the fundamentals start with understanding the customer. In fact, according to the following infographic, created by Kapost, understanding buyer needs is the most cited go-to-market strategy. Discover other trends by scrolling down.
Related Story: Six reasons why technology won't kill B2B salespeople
- How CMOs can drive data acquisition in a privacy ageLeadership & Strategy
- Top 10 NFT marketing initiatives by leading brands in 2021Digital Strategy
- Tech study by Allison+Partners – Battle of Brand vs ProductTechnology & AI
- Why branding matters for the success of your businessLeadership & Strategy
RelatedContent
