[Infographic] The state of B2B product marketing

By Tomás H. Lucero

One of the strongest trends in sales in general is the primacy of the customer. This is no different for B2B marketing. It used to be that centering content on the business and the product was enough. However, nowadays, the fundamentals start with understanding the customer. In fact, according to the following infographic, created by Kapost, understanding buyer needs is the most cited go-to-market strategy. Discover other trends by scrolling down.

Related Story: Six reasons why technology won't kill B2B salespeople

Like us on Facebook, follow us on Twitter!

Read our latest edition - Business Review USA 


Featured Articles

Amelia DeLuca, CSO at Delta Air Lines on Female Leadership

Driving decarbonisation at Delta Air Lines, Chief Sustainability Officer Amelia DeLuca discusses the rise of the CSO and value of more women in leadership

Liz Elting – Driving Equality & Building Billion-$ Business

Founder and CEO Liz Elting Turned Her Passion into Purpose and Created a Billion-Dollar Business While Fighting for Workplace Equality – and Winning

JPMorgan Chase: Committed to supporting the next generation

JPMorgan has unveiled a host of new and expanded philanthropic activities totalling US$3.5 million to support the development of apprenticeship programmes

How efficient digital ecosystems became business critical

Technology & AI

Mastercard: Supporting clients at a time of rapid evolution

Digital Strategy

Why Ceridian has boldly rebranded to Dayforce

Human Capital