[Infographic] The state of B2B product marketing

By Tomás H. Lucero

One of the strongest trends in sales in general is the primacy of the customer. This is no different for B2B marketing. It used to be that centering content on the business and the product was enough. However, nowadays, the fundamentals start with understanding the customer. In fact, according to the following infographic, created by Kapost, understanding buyer needs is the most cited go-to-market strategy. Discover other trends by scrolling down.

Related Story: Six reasons why technology won't kill B2B salespeople

Like us on Facebook, follow us on Twitter!

Read our latest edition - Business Review USA 


Featured Articles

Hema Gokal: leading the Salesforce women's equality strategy

Always passionate about giving women a seat at the table, Hema Gokal is now spearheading Salesforce’s innovative new global female equality strategy

Top 10 cybersecurity specialists in the US

As cyber attacks grow in frequency and become increasingly sophisticated, Business Chief looks at the top 10 cybersecurity specialists in the US.

Silicon Valley Bank collapse: How did we get here?

US authorities have stepped in to protect all Silicon Valley Bank customers following the second-largest bank failure in the country's history

Top 10 best new leadership books by women to read in 2023

Leadership & Strategy

Eight of the best business leadership podcasts

Leadership & Strategy

CEO John Pagano, leading Saudi Arabia's Red Sea Global

Leadership & Strategy