May 19, 2020

Instagram Marketing 101: The Hashtag

Instagram
hashtag
marketing
Tomas H. Lucero
2 min
Instagram Marketing 101: The Hashtag

A hashtag is a type of label used in social media, as well as microblogs, which facilitates finding messages with a specific theme or content. Hashtags are created by placing the number sign, or hash character #, in front of a word or unspaced phrase. A search for that hashtag will yield each message that has been tagged with it. On Instagram the hashtag #newborn allows users to find images that have been tagged as containing a newborn baby, and #SuperBowl is a popular tag for images from the Super Bowl.

Clearly, the savvy social media marketer will make plenty use of hashtags to create brand exposure. There is a fine line, however, between effective and ineffective use of this subtle, but powerful visibility tool. There are two ways to use hashtags on Instagram, and for that matter, on any social media platform.

One way is to use existing hashtags to expand the reach of your content. These are hashtags that your community is already using. When practicing this tactic, you must research the tags that your community is applying to comprehend what you should be using with your content sharing.

In addition to using existing hashtags, you may create new ones. To increase the effectiveness of a new hashtag, carefully consider the purpose of the new tag. For example, you may be launching a promotion based around a contest. In that case, you would create a specific tag that would only apply to that unique promotion.

On the other hand, you may also create a general hashtag. The purpose of this type of hashtag is to be used continuously by you, and your community, for further marketing opportunities.

So, hashtag away, but do so only in ways that reference your content and doesn’t divert away your audience’s attention.

Related Story: Building On a Foundation: Why Marketing to Existing Customers is Crucial

Related Story: 10 Most Actionable Takeaways from Social Media Marketing World 2015

Like us on Facebook, follow us on Twitter!

Read our latest edition - Business Review USA 

Share article

Jun 23, 2021

Sutherland Healthcare helps digitize human experiences

Northwell Health
Sutherland Global
3 min
Engineer human healthcare experiences that truly matter with Sutherland Healthcare

Sutherland Healthcare is a partner in your quest to achieve the Quadruple Aim of improving patient experience, clinical experience, and health outcomes—while lowering costs. They help optimise the value potential of the technologies at hand, remapping existing processes into end-to-end solutions that advance the art of the possible. 

Exposing clients to the value of automation and analytics, Sutherland Healthcare ramps up those capabilities into “service as opportunity” as appetite and ability permit. They free up capital, energy and leadership attention for core competencies and leverage what others can do better, growing their client teams’ skills and capabilities for future success. 

“We serve clients from back-office processes, through to the end-of-customer experience and along the way, leverage big data and deep analytics,” said Matthew Collier, CEO of Sutherland Healthcare.

“We bring a deep domain expertise to each industry, particularly in healthcare,” commented Collier who stresses they meet their clients wherever they are on their digital transformation journey. “From the earliest spectrum of outsourcing through to the point of cloud, we can meet them.”

Founded in 1986, Sutherland Healthcare is a global organisation with over 15 locations and 5000+ employees including healthcare development, analytics and data science teams. With an average Net Promoter Score (NPS) of 80, Sutherland Healthcare uses proprietary analytics, omnichannel and back-office platforms, bots and tools.  They work with six of the top 10 US health plans and more than 100 health industry clients – from stand-alone hospitals to large health systems and medtech companies.

For 12 years, Sutherland has been a partner of Northwell Health - New York’s largest health system serving 11 million people.  

“This has been a true partnership and the outcomes have been really impressive,” said Collier who pointed out the following savings:

  • 15 per cent year over year cash collections
  • 37 per cent reduction in bad debt 
  • 18 per cent decrease in average AR days 
  • 15 per cent increase in our engagement 

The company heritage of being a “future-ready organisation” came to fruition during the pandemic. “By having deeply digital technology enabled service in the RCM arena, we were able to flex up and down with demands from clients,” said Collier.

“Most health systems will tell you that their data is a gold mine both for clinical benefit and economic value.  A more apt description is that it is like an underground oil field which is not very useful. But by partnering with us we can help extract that oil and put that data in the cloud. We can help to refine that oil using our proprietary data monetisation tools to make that data interoperable.”

“Within the first three weeks of COVID-19 we had everyone globally working from home. A treasure trove of technologies enabled us to do that effectively while safeguarding  Protected Health Information (PHI). 

“Sutherland is at its heart, a tech enabled services company and that gives us the edge when the best solution is neither a technology or services solution, but rather the hybrid of the two.”

Share article