Integrate Your Communication Methods for Better Customer Success
Google predicted that the number of smartphone users will reach two billion globally and there will be more mobile searches than desktop-based searches in 2015.
As people around the world become more reliant on mobile devices, mobile marketing will be an increasingly relevant marketing tool. There are a number of ways that you can use mobile technology to promote your business, and three of the most popular methods are social media, text messaging and email. Instead of developing a separate campaign for each of these channels, it is recommended that you combine them to create a holistic mobile marketing campaign.
Here is a look at how integrating social media, text messaging and email can be beneficial to your company….
Engage and Convert Customers More Easily
While some consumers are more comfortable connecting with businesses on social media, others may prefer to use text messaging or email.
A cross-channel marketing campaign that uses social media, text messaging and email gives your target consumers the freedom to choose a mobile marketing medium that suits their preferences. Interacting with your customers through a medium that they are comfortable with can make a big difference in your ability to engage and convert them.
Additionally, you will be able to reach out to a wider pool of potential customers, since you can make your business visible to users of all three mediums.
Maintain a Consistent Brand Image and Marketing Message
If you manage your social media, text and email marketing activities separately, there is a higher chance that you will present an inconsistent brand image or marketing message across the three channels.
This can cause consumers who interact with you on two or more channels to feel confused about your brand identity and marketing objectives. By implementing a cross-channel marketing campaign, it is easier for you to use the same logos, content, images and videos on the three mediums. Having a consistent brand image and marketing message will give your customers the impression that you are a professional, credible and reliable company.
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Build Closer Relationships with Your Customers
According to an article entitled "Integrating Social Media, Text and Email," you have to encourage your customers to connect with you on as many mediums as possible in order to develop a successful cross-channel marketing campaign. For instance, you can ask customers who interact with you via email only to visit your social media pages and offer a freebie to your social media followers if they opt in to your text list. By doing so, you are actually encouraging your customers to spend more time interacting with your company, which can strengthen your relationships with them.
Social media, text messaging and email are all effective marketing channels on their own. In order to integrate them successfully, you need to understand their pros and cons, and how they can complement each other to achieve the best possible results. Combining these three mobile marketing mediums can help you gain an edge over your competitors.
About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to Cloud computing.
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Health Catalyst: An agile approach to healthcare data
Healthcare Catalyst is quite literally a healthcare providers’ catalyst for change when it comes to their measurable, data-informed improvement in analytics, software and services.
Founded in 2008 in Salt Lake City, Utah, Health Catalyst is dedicated to enabling health care organisations to build a healthcare-specific, open, flexible, and scalable data platform and fully integrated suite of analytics applications.
This enables health system partners, including Northwell Health in New York which serves a population of 11 million, to realise measurable value within months. “Our customers have recognised the potential to use data, to meaningfully improve their clinical, financial and operational business performance outcomes,” said Mike Doyle, Chief Customer Officer.
Formed by a group of healthcare veterans – with a quest to develop a data warehouse that could handle the complexities unique to healthcare data – they revolutionised the clinical process models and use of analytics and discovered the solution now known as Adaptive Data Architecture, which is agile, flexible and can be implemented in a matter of weeks compared to a matter of years.
Today, Health Catalyst helps clinicians in more than 250 hospitals that care for more than 100 million patients each year.
Health Catalyst offers a solution in three parts:
Data Operating System
Cloud-based DOS is a healthcare-specific, open, flexible, and scalable that provides customers a single environment to integrate and organise data.
Analytics applications build on top of the data platform and allow customers to make measurable clinical, financial and operational improvements.
World-class team of analytics and domain experts leverage technology to help customers shorten time-to-value and achieve sustainable, measurable improvements.
The fully integrated data platform and suite of analytics applications helped clients during the pandemic, in ways even Health Catalyst could never have imagined. Health Catalyst offered products and services to support customers’ agile response to the pandemic in four phases:
“By having the data operating system, our clients were able to take advantage of the integrated source of data to meet challenges that they were facing in their local geographies due to the pandemic in ways that we could never even have predicted,” said Doyle.
Doyle highlighted Health Catalyst’s Value Architecture group, which helps the company ensure that its technology and expertise are delivering measurable and meaningful value to our clients. “I think another key differentiator is our open platform that our clients are able to use to accelerate their own integration of data, but it is customisable, configurable in ways that makes it unique for them in ways other cookie cutter analytics just can’t match.
“We like to start every discussion by listening and understanding how we can help our customers avoid making mistakes and getting the most out of their investment in data.”
Speaking about their partnership with Northwell, Doyle said: “We're very grateful for this partnership and want to thank these visionary leaders who are able to envision a future using data that is light years beyond what we can think of today.”