Integrate Your Communication Methods for Better Customer Success
Google predicted that the number of smartphone users will reach two billion globally and there will be more mobile searches than desktop-based searches in 2015.
As people around the world become more reliant on mobile devices, mobile marketing will be an increasingly relevant marketing tool. There are a number of ways that you can use mobile technology to promote your business, and three of the most popular methods are social media, text messaging and email. Instead of developing a separate campaign for each of these channels, it is recommended that you combine them to create a holistic mobile marketing campaign.
Here is a look at how integrating social media, text messaging and email can be beneficial to your company….
Engage and Convert Customers More Easily
While some consumers are more comfortable connecting with businesses on social media, others may prefer to use text messaging or email.
A cross-channel marketing campaign that uses social media, text messaging and email gives your target consumers the freedom to choose a mobile marketing medium that suits their preferences. Interacting with your customers through a medium that they are comfortable with can make a big difference in your ability to engage and convert them.
Additionally, you will be able to reach out to a wider pool of potential customers, since you can make your business visible to users of all three mediums.
Maintain a Consistent Brand Image and Marketing Message
If you manage your social media, text and email marketing activities separately, there is a higher chance that you will present an inconsistent brand image or marketing message across the three channels.
This can cause consumers who interact with you on two or more channels to feel confused about your brand identity and marketing objectives. By implementing a cross-channel marketing campaign, it is easier for you to use the same logos, content, images and videos on the three mediums. Having a consistent brand image and marketing message will give your customers the impression that you are a professional, credible and reliable company.
Read related articles in Business Review USA
- [Infographic] Social Media Marketing—Is Your Business Keeping Up?
- Is There Still Some Value in SMS Marketing?
- Marketing 101: How to Write Engaging Content Online
Build Closer Relationships with Your Customers
According to an article entitled "Integrating Social Media, Text and Email," you have to encourage your customers to connect with you on as many mediums as possible in order to develop a successful cross-channel marketing campaign. For instance, you can ask customers who interact with you via email only to visit your social media pages and offer a freebie to your social media followers if they opt in to your text list. By doing so, you are actually encouraging your customers to spend more time interacting with your company, which can strengthen your relationships with them.
Social media, text messaging and email are all effective marketing channels on their own. In order to integrate them successfully, you need to understand their pros and cons, and how they can complement each other to achieve the best possible results. Combining these three mobile marketing mediums can help you gain an edge over your competitors.
About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to Cloud computing.
Follow us on Twitter: @BizReviewUSA
Dark Wolf: accelerating security for USAF
As a small company whose biggest customers are the Department of Defense and the Intelligence Community, Dark Wolf Solutions (Dark Wolf) is a triple-threat, specializing in Cybersecurity, Software and DevOps, and Management Solutions. Dark Wolf secures and tests cloud platforms, develops and deploys applications, and offers consultancy services performing system engineering, system integration, and mission support.
The break for Dark Wolf came when the Department of Defense decided to explore software factories. Rick Tossavainen, Dark Wolf’s CEO, thinks it was an inspired path for the DoD to take. “It was a really great decision,” he says, “Let’s pull our people together as part of this digital transformation and recreate what Silicon Valley startup firms typically have. Let’s get into commercial facilities where we have open windows and big whiteboards and just promote ideation and collaboration. And it creates this collaborative environment where people start creating things much more rapidly than before.”
It has been, Tossavainen says, “amazing to watch” and has energized the Federal Contracting Sector with an influx of new talent and improved working environments that foster creativity and innovative ways of approaching traditional problems.
“We originally started working with the US Air Force about three years ago. The problem was at the time you could develop all the software you wanted but you couldn’t get it into production – you had to go through the traditional assessment and authorization process. I talked to Lauren Knausenberger and she told me about Kessel Run and what eventually came out of this was the DoD’s first continuous ATO [Authority To Operate].”
The secret to Dark Wolf’s success – and its partnerships with USAF and Space Force – lies in a client-first attitude. “We’re not looking to maximise revenue,” Tossavainen explains. “We tell all of our employees, if you’re ever faced with an issue and you don’t know how to resolve it, and one solution is better for the customer and the second is better for Dark Wolf, you always do number one. We’ve just got to take care of our customers, and I look for other partners that want to do that. And let’s work together so that we can bring them the best answer we can.”
Rapid releases and constant evolution of software are common themes among USAF’s partners. Like many firms operating in the commercial and public sector spaces, Dark Wolf leads with a DevSecOps approach.
“Failure is tolerated,” says Tossavainen. “If it’s not going the right way in three months, let’s adjust. Let’s rapidly change course. And you can tell really quickly if something’s going to be successful or not, because they’re doing deployments multiple times a day – to the customer.”