INTELITY raises $44mn to fund global expansion
Los Angeles technology company INTELITY announced today the successful acquisition of a US$44mn investment from Philadelphia-based private equity firm, LLR Partners. Founded in 2007, INTELITY is the designer, owner and operator of a global guest management platform to businesses and users in the hospitality sector. Following the company’s merger with Keypr in 2018, it has since distinguished itself as a leader in the hospitality guest management sector.
"Since inception, INTELITY has focused on one thing - improving the guest experience for travelers while offering hoteliers increased operational efficiencies and revenue generation opportunities. This investment allows our company the opportunity to further develop our technology and continue to expand our global presence while maintaining that same focus," said President and COO David Adelson. "We look forward to our partnership with LLR Partners and are excited to have them onboard as we continue to grow."
The funding from LLR Partners will be used to support INTELITY’s expansion into new markets globally. Already used across approximately 200,000 rooms. INTELITY CEO Robert Stevenson said in a press release that, "while we focus on furthering our strong growth, we are fully committed to continuing to be the most advanced platform available in hospitality, with ongoing support enhancements and a solid integrations pipeline.”
He continued: “We are thrilled to have LLR Partners' support as we pursue further expansion in international markets, including throughout Europe, the United Arab Emirates, and Asia Pacific. Leveraging the historical successes of both companies has brought us to this point and has given us both the springboard and the talented team to carry us through 2019 and beyond."
Microsoft: Building a secure foundation to drive NASCAR
Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).
These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack.
“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”
“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”
“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR
- Empower employees productivity and collaboration
- Improve fan engagement and experience
- Improve environment security and IT productivity
- Improve racing operations
Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.
“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”
“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives.
“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.
Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”