May 19, 2020

Introducing Businessfriend, the world's first BUSI platform

social network
business social media
business utility
Bizclik Editor
3 min
Introducing Businessfriend, the world's first BUSI platform

Written by Rob Rosales


Every now and again a little invention comes along that shatters the status quo and forever steers our lives in a positive direction. These ‘little’ inventions have come in many forms over the years; vaccines, automobiles, the telephone, the personal computer, and most recently of course, social media.

Let’s face it; social media has completely changed the way we communicate. At the click of a button we can find and share common interests with friends or strangers. However, there has yet to be a platform that applies that sort of influence to the business world.

Though it may be frightening to some, a more connected world can definitely be a good thing. But who you connect with and how is also a critical piece of the puzzle. Sometimes you may not want to interact with your personal connections in the same way you connect with your professional ones. What distant relatives, your ex-loves, mutual friends from a wedding, and high school buddies have to share on social media may not be the most relevant content for your professional life. In fact, this may stifle your productivity.

Introducing Businessfriend

We can agree that social media has spawned a world of entertaining and even significant interactions, but in business we seek a higher standard, a world of remarkable exchanges. These should boost your productivity, ignite your professional passions, strengthen your professional community, and build a respectable online presence.

Enter Businessfriend, a ‘little’ invention that’s about to make a major impact. Businessfriend is the world’s first BUSI (pronounced like the word ‘busy’) platform- a Business Utility with a Social Identity- a concept created by Business Friend founder and entrepreneur Glen White. White envisioned this concept in 2008 with the mission of revolutionizing the way corporations and professionally-minded individuals communicate and interact. Fundamental in the BUSI definition is ‘Utility’.  Business Friend combines the familiarity of social media with innovative tools that allow businessmen and women to connect and conduct business in their own distinct way on an international scale.

Thanks to co-creator, Freddie Pierce, the functionality of the site gives users the ability to communicate and conduct business with colleagues in a simple, sleek, and easy-to-use dashboard. Businessfriend’s innovator sliding pages introduce a discrete element that feels like software and is a perfect complement to the site’s social aspect. With this you can integrate your social business community with Business Friend’s productivity tools to obtain a remarkable workflow and experience. There is truly no other site like it.

Here are just a few of the tools at your disposal:

BF Inbox:

The inbox allows you to send emails and messages to your Businessfriends and include attachments as well. You can even import messages from a separate email account into BF Inbox!


Since you are staying informed with those that matter most to you professionally, you can use your colleagues’/partners’ status updates to plan your schedule.

Doc Manager:

Take your social business interactions further by allowing users to conveniently share documents with other Businessfriends on the spot. Whether you are sending a power point presentation, a recipe, or school report, Businessfriend’s Doc Manager speeds up your work flow, and promotes discovery.

Digi Dex:

All your connections are available from this slider. Find your contact of choice and message, call, chat, or video chat them on the spot.

Whatever your business needs are, whatever your professional passion or vision may be, there’s a place to expand your horizons, and always stay BUSI with Business Friend.

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Jun 21, 2021

How AWS helps NASCAR delight its fans

3 min
Customer obsession and working backwards from the customer is a mantra of Amazon Web Services (AWS), epitomizing its partnership with NASCAR

AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”

AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”

Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”

Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”

Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using  ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”

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