May 19, 2020

Key Benefits of Business Apps

Bizclik Editor
3 min
Key Benefits of Business Apps

The June edition of The Business Review Canada is now live!

By: John McMalcolm

An increasing number of business owners are realizing the importance of having a business app.

A business app enables businesses to communicate more efficiently and build stronger relationships with their customers, and it is generally not very expensive to develop.

If you do not have a business app yet, here are a number of reasons why you should get one:

Provides Instant Access to Your Business

In this fast-paced world, people are attracted to quick and efficient services. They want to get the services they need in the shortest time possible.

If you have a business app, you can make your business instantly accessible to your customers, allowing them to get information about your products or services and make purchases anytime, anywhere.

Offers an Enjoyable Shopping Experience

Consumers enjoy using business apps because they are fun and easy to use.

By getting a business app, you can provide a more pleasant shopping experience for your customers. This can help you win the loyalty of your customers, which can in turn lead to higher sales and profits.

Enhances Your Company's Reputation

As consumers are becoming increasingly tech-savvy, businesses have to use the latest technologies to communicate with them.

Creating a business app will help your business establish a reputation as a cutting-edge company and make it more appealing to consumers. If your competitors have business apps and you do not, they will have a significant advantage over you.

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Helps You Get New Customers

Another important benefit of getting a business app is that it can help you attract new customers.

A well-developed business app can enhance the brand identity and visibility of your company. Those who see your app in the marketplace may want to check out your products and services, and they may recommend your app to their friends if they find that you have something interesting to offer.

Keeps Your Customers Updated

A business app can be used to provide the latest information about your company. If you are planning to have a promotional sale or give out coupons, you can notify your customers through the app. Posting news and other information through your app enables your loyal customers to learn more about your company and industry.

Enables You to Get Feedback from Customers

If you want to make sure that your customers are satisfied, you have to get regular feedback from them.

By reading their comments, suggestions and complaints, you can determine whether or not your products or services, prices, customer service and other aspects of your business are meeting their expectations. Then, you can make the necessary improvements to keep your business competitive. Getting a business app is an effective way to encourage your customers to provide feedback.

According to forecasts, smartphone sales are expected to reach about one billion in 2013 and continue to rise in the following years. This means that more and more people will be using smartphones to access the Internet.

If you want to stay abreast of your competition, you should start creating an app for your business right away.

About the Author: John McMalcolm is a freelance writer who provides a wide range of tips for business owners, from how to accept credit cards online to business app creation.

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Jun 21, 2021

How AWS helps NASCAR delight its fans

3 min
Customer obsession and working backwards from the customer is a mantra of Amazon Web Services (AWS), epitomizing its partnership with NASCAR

AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”

AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”

Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”

Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”

Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using  ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”

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