May 19, 2020

Lego and Disney’s new plans for the Star Wars franchise

disney
toys
movies
lego
Tomas H. Lucero
4 min
Lego and Disney’s new plans for the Star Wars franchise

Nearly 40 years after its start, the Star Wars franchise continues to be a major money-maker. Today, however, with corporations like Disney and Lego buying rights to license the franchise, the possibilities for consumer products seem endless. Disney is concentrating on movies and theme parks, Lego on toys. Generally, it’s the movies that are driving the rest of the franchise offerings, including toys and other memorabilia.

At this year’s American International Toy Fair, which took place in early February, Lego Systems, Inc. announced a variety of exciting new Lego and Star Wars products for 2015. From smaller sets featuring droids and inventive micro-fighters, to larger sets featuring iconic vehicles and starships, to a new line of constructible figures, the 2015 Lego Star Wars collection is one of the largest and most diverse since its launch in 1999. Sets feature characters and vehicles from the classic Star Wars saga, the new Star Wars Rebels animated series and the highly anticipated seventh film “Star Wars: The Force Awakens.”

"As we all eagerly anticipate “Star Wars: The Force Awakens” premiering in December, 2015 Lego Star Wars gives fans a chance to build and play based on all of the existing Star Wars stories," said Jill Wilfert, vice president of licensing and entertainment for The LEGO Group.

"For more than 15 years, children and kids-at-heart have told and retold the Star Wars story through LEGO brick play and this year we will give them even more characters and elements to recreate the epic saga – including several sets with which to add "Star Wars: The Force Awakens" to their building adventures." 

The new products include classic Star Wars sets which feature big action from the saga.

From “Star Wars: Episode I The Phantom Menace,” builders can relive the riveting battle scene where the Trade Federation tightens its grip on Naboo and the local Gungans must stop the advancing AAT. Includes Jar Jar Binks minifigure, Battle Droid and Pilot Battle Droid figures. An additional set launches later in the year.

For a full list of new toys and prices, click here.

Disney will release a new Star Wars movie every year starting in 2015, according to Entertainment Weekly. This announcement, made at this year’s CinemaCon, confirms a “strategy of aggressive franchise expansion,” writes EW. If indeed Disney follows through on its intention, by the summer of 2019, the total number of Star Wars films will double.

Keeping line with its strategy of aggressive franchise expansion, Disney has also revealed “ambitious” theme park plans for Star Wars, according to Variety. These theme parks will not open any time soon precisely because of their ambitious nature. “The plans are ambitious, so it’s going to take some time for them to be built and opened,” said Disney CEO Bob Iger, according to Variety.

While Iger has not disclosed details about the upcoming plans, such as the names for the new theme parks or exact locations, he did let on that the basis for the new attractions will be the future films in the series, along with its spinoffs. This is why many Disney parks already include an updated version of the “Star Tours” attraction.

The much-anticipated film “Star Wars: The Force Awakens,” doesn’t come out in theaters until Dec. 18, but different divisions at Disney are ready to capitalize on the hype. A teaser trailer released for the “Force Awakens” film has gotten more than 123 million views since November. Disney XD has already launched “Star War Rebels,” an animated TV show. Another wave of products should be in stores already or on their way.

Additionally, there is “Star War” Day on May 4 and the D23 Expo, Disney’s version of ComicCon, slated for Aug. 14-16 in Anaheim.

If the effervescent anticipation around the next Star Wars movie is any indication, Disney and Lego can expect great quarter reports for the remainder of the year. At the same time, they deploy excellent product development and marketing strategies that create buzz around their products.

Related Story: [Top 10] US Franchises 2014

Related Story: The Top Ten Sports Franchise Owners

Share article

Jun 11, 2021

Health Catalyst: An agile approach to healthcare data

Northwell Health
Health Catalyst
3 min
How to get the most out of your investment in data with Health Catalyst

 

Healthcare Catalyst is quite literally a healthcare providers’ catalyst for change when it comes to their measurable, data-informed improvement in analytics, software and services.

Founded in 2008 in Salt Lake City, Utah, Health Catalyst is dedicated to enabling health care organisations to build a healthcare-specific, open, flexible, and scalable data platform and fully integrated suite of analytics applications.

This enables health system partners, including Northwell Health in New York which serves a population of 11 million, to realise measurable value within months. “Our customers have recognised the potential to use data, to meaningfully improve their clinical, financial and operational business performance outcomes,” said Mike Doyle, Chief Customer Officer.

Formed by a group of healthcare veterans – with a quest to develop a data warehouse that could handle the complexities unique to healthcare data – they revolutionised the clinical process models and use of analytics and discovered the solution now known as Adaptive Data Architecture, which is agile, flexible and can be implemented in a matter of weeks compared to a matter of years.

Today, Health Catalyst helps clinicians in more than 250 hospitals that care for more than 100 million patients each year.

Health Catalyst offers a solution in three parts:

Data Operating System

Cloud-based DOS is a healthcare-specific, open, flexible, and scalable that provides customers a single environment to integrate and organise data.

Analytics Applications

Analytics applications build on top of the data platform and allow customers to make measurable clinical, financial and operational improvements.

Services Expertise

World-class team of analytics and domain experts leverage technology to help customers shorten time-to-value and achieve sustainable, measurable improvements.

The fully integrated data platform and suite of analytics applications helped clients during the pandemic, in ways even Health Catalyst could never have imagined. Health Catalyst offered products and services to support customers’ agile response to the pandemic in four phases:

  • Prepare.
  • Prevent.
  • Recover.
  • Plan.

“By having the data operating system, our clients were able to take advantage of the integrated source of data to meet challenges that they were facing in their local geographies due to the pandemic in ways that we could never even have predicted,” said Doyle.

Doyle highlighted Health Catalyst’s Value Architecture group, which helps the company ensure that its technology and expertise are delivering measurable and meaningful value to our clients.  “I think another key differentiator is our open platform that our clients are able to use to accelerate their own integration of data, but it is customisable, configurable in ways that makes it unique for them in ways other cookie cutter analytics just can’t match. 

“We like to start every discussion by listening and understanding how we can help our customers avoid making mistakes and getting the most out of their investment in data.”

Speaking about their partnership with Northwell, Doyle said: “We're very grateful for this partnership and want to thank these visionary leaders who are able to envision a future using data that is light years beyond what we can think of today.”

Share article