Life After Death, Online. What Will it say About You?
Three Facebook users die every minute. This adds up to approximately 1.78 million Facebook accounts around the world. What happens to these and other online profiles after death? Will questionable photos and personal information linger online for eternity? Online reputation management following death has become a topic of great discussion amongst social media experts.
“While many people prepare a will to manage what happens to their possessions after their death, most have likely not considered what happens to their digital information,” said Jeff Quipp, the founder of Canada’s largest and most trusted internet marketing company, Search Engine People. “Photos from wild parties might not be the lasting impression a person may wish to leave when they die.”
Quipp recommends the executor of the will, also assume responsibility for managing the online legacy. To accomplish this, he provides the following information:
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Email accounts: With email providers such as Gmail, in the event of death, the account can stay open forever. Next of kin, however, will be allowed to access emails and can request to have it deleted. If Hotmail accounts are left inactive for a period of time, the email account along with all the information will be eventually deleted. For both email providers, in order to access the email account, next of kin will need to supply specific information. This includes:
· The family member’s full name
· Contact information
· A verifiable email address
· The Gmail email address of the deceased person
· Proof of death
Facebook: This popular social networking site will delete the page if a family requests it or turn it into a memorial page by filling out a form on Facebook. Facebook will then remove sensitive information on the account like status updates and will only allow current friends to access the page.
MySpace: This site does not allow family members to edit or delete content. They can, however, request to have the account deleted by emailing account care and providing documentation such as a death certificate.
Twitter: The user’s account can be removed by family members who provide the required information and can help save a backup of public tweets.
Search Engine People (SEP) is Canada’s largest and most trusted Internet marketing company. It was established in 2001 in response to the market need for a search engine optimization (SEO) company that delivers reliable, measurable results. Founded as Quipp Internet Marketing Solutions (QIMS), the company evolved into a full-service Internet Marketing firm and was rebranded in 2003 as Search Engine People Inc. Its team of over 60 seasoned experts is the trusted choice for over 600 clients worldwide, including many of Canada’s top brands.
Microsoft: Building a secure foundation to drive NASCAR
Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).
These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack.
“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”
“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”
“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR
- Empower employees productivity and collaboration
- Improve fan engagement and experience
- Improve environment security and IT productivity
- Improve racing operations
Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.
“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”
“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives.
“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.
Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”