May 19, 2020

Make your marketing efforts compelling

Business
Marketing
Canada Business
marketing campaign
Adam Groff
3 min
Make your marketing efforts compelling

An attention-grabbing call to action is the key to any great marketing campaign.

However, writing a great call to action is sometimes trickier than you or your marketing department might think.

RELATED TOPIC: Is mobile marketing part of your baby boomer plan?

Fortunately, there are a number of ways your business can make its calls to action more compelling.

Calls to action in Canada

With the growth of marketing techniques in the past decades, it's no surprise that calls to action have changed with the times.

Instead of simply saying "call now" or "contact us", Canadian companies of all kinds are implementing calls to action in some pretty unique ways.

Among the examples:

Island Natural Market - To increase patronage during the holidays, Island Natural Market in Nanaimo, British Columbia puts its Thanksgiving call to action in the spotlight. During the weeks leading up to Thanksgiving, the market puts calls to action all over its website encouraging people to pre-order their turkeys and all of the fixings.

Heart and Stroke Foundation - Through its Make Health Last campaign, the Canadian Heart and Stroke Foundation uses a call to action that encourages visitors to participate in personalized health assessments.

Wine Station - Located in Ottawa, Ontario, Wine Station increased its redemption rates with a straightforward yet effective call to action: Save $10 Now (on any one of their top ten wines each month). This call to action is especially compelling because it's paired with a promotion.

As the following article looks at, if your business is wondering how to write more compelling calls to action, there are a number of ways to go about it.

They include:

Simpler the better

When writing a great call to action, remember that simpler is always better. Although you want to pack as much info as possible into your call to action, website visitors respond more to calls to action that only require one or maybe two tasks.

For example, a call to action that encourages customers to "Subscribe Now" is a lot more effective than "Click Here to Find out More Details and Start the Subscription Process". Sure, your calls to action will likely lead to more detail and a subscription sign-up page, but you do not need to say all of that in the call to action itself.

Include numbers

If your call to action includes numbers, write the actual numerical value as opposed to spelling out the number. This is especially the case if you're including a monetary discount in the call to action, as with the Wine Station example above.

Seeing $10 is a lot more compelling than seeing "ten dollars" written in a call to action. On that note, don't spell out symbols either. "Twenty percent off" isn't nearly as eye-catching as "20% Off ". Using actual numbers and symbols will help your calls to action stand on their own two feet.

Don't forget about the action

A call to action without actionable phrases or a verb will leave your customers wondering what to do.

Although it's pretty obvious, make sure you include a feasible action in your call to action. Visit your favorite websites and you'll quickly realize every call to action is based on an actionable request.

If attracting new customers is your business's marketing goal, keep the call to action tips above in mind.

RELATED TOPIC: Time does matter when texting

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including marketing and promotional techniques

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Jun 11, 2021

Health Catalyst: An agile approach to healthcare data

Northwell Health
Health Catalyst
3 min
How to get the most out of your investment in data with Health Catalyst

 

Healthcare Catalyst is quite literally a healthcare providers’ catalyst for change when it comes to their measurable, data-informed improvement in analytics, software and services.

Founded in 2008 in Salt Lake City, Utah, Health Catalyst is dedicated to enabling health care organisations to build a healthcare-specific, open, flexible, and scalable data platform and fully integrated suite of analytics applications.

This enables health system partners, including Northwell Health in New York which serves a population of 11 million, to realise measurable value within months. “Our customers have recognised the potential to use data, to meaningfully improve their clinical, financial and operational business performance outcomes,” said Mike Doyle, Chief Customer Officer.

Formed by a group of healthcare veterans – with a quest to develop a data warehouse that could handle the complexities unique to healthcare data – they revolutionised the clinical process models and use of analytics and discovered the solution now known as Adaptive Data Architecture, which is agile, flexible and can be implemented in a matter of weeks compared to a matter of years.

Today, Health Catalyst helps clinicians in more than 250 hospitals that care for more than 100 million patients each year.

Health Catalyst offers a solution in three parts:

Data Operating System

Cloud-based DOS is a healthcare-specific, open, flexible, and scalable that provides customers a single environment to integrate and organise data.

Analytics Applications

Analytics applications build on top of the data platform and allow customers to make measurable clinical, financial and operational improvements.

Services Expertise

World-class team of analytics and domain experts leverage technology to help customers shorten time-to-value and achieve sustainable, measurable improvements.

The fully integrated data platform and suite of analytics applications helped clients during the pandemic, in ways even Health Catalyst could never have imagined. Health Catalyst offered products and services to support customers’ agile response to the pandemic in four phases:

  • Prepare.
  • Prevent.
  • Recover.
  • Plan.

“By having the data operating system, our clients were able to take advantage of the integrated source of data to meet challenges that they were facing in their local geographies due to the pandemic in ways that we could never even have predicted,” said Doyle.

Doyle highlighted Health Catalyst’s Value Architecture group, which helps the company ensure that its technology and expertise are delivering measurable and meaningful value to our clients.  “I think another key differentiator is our open platform that our clients are able to use to accelerate their own integration of data, but it is customisable, configurable in ways that makes it unique for them in ways other cookie cutter analytics just can’t match. 

“We like to start every discussion by listening and understanding how we can help our customers avoid making mistakes and getting the most out of their investment in data.”

Speaking about their partnership with Northwell, Doyle said: “We're very grateful for this partnership and want to thank these visionary leaders who are able to envision a future using data that is light years beyond what we can think of today.”

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