Marketing to Baby Boomers is Not What You Think
If you've ever stood in line behind a group of baby boomers at a variety of shops and malls, you may have been amazed at the number of phones that get scanned at the checkout for coupons.
Baby boomers are mobile in a big way, and smart companies are reaching out to the baby boomer market via SMS messages and mobile websites.
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Each year, 8,000 baby boomers turn 65 years old. And for every 65 year old, there are tons of products designed to appeal especially to them. The tip of the iceberg for products marketed to retirement-age baby boomers includes cruises, convertibles, condos and Cartiers.
Why all the big ticket items?
Because baby boomers have more than $3 trillion dollars to spend, according to a recent Bloomberg report. Baby boomers were the last generation to be able to take advantage of the golden age of pensions, high interest CDs and matching 401Ks.
If you're in a younger generation and you've unearthed a job that offers any of the above, hang on to it because they're going out of style the same way albums and record players did.
Discretionary Spending Luring Companies
So baby boomers have been and are taking a lot of loot with them into their golden years. That means more discretionary spending power is luring companies into wooing the baby boomer demographic. But why the interest in the mobile market?
Baby Boomers Know What They Are Doing
The baby boomers are old enough to understand the convenience of going mobile, and young enough to know how to use it.
They jumped on the Facebook bandwagon and just a few years ago there was an 80 percent surge in Facebook users aged 55 and above.
It's a slippery slope from Facebook to LinkedIn and Pinterest, where baby boomers are also ganging up on earlier teen users. It seems that the baby boomers are not planning to go gently into that good night anytime soon.
As the following article shows, the baby boomer time for the mobile market is now, and the edgiest companies are making sure their advertising dollars are being used for instant messaging, coupon download, and link building via SMS.
With money to spend and the power of the masses behind them, baby boomers can look forward to even more products marketed for their needs and interests.
And if the spending patterns of last year's holiday season are any indication, even more mobile devices are going to fly off the store shelves and land in grandma and grandpa's lap.
About the Author: Kate Supino writes about best business practices.
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Microsoft: Building a secure foundation to drive NASCAR
Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).
These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack.
“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”
“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”
“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR
- Empower employees productivity and collaboration
- Improve fan engagement and experience
- Improve environment security and IT productivity
- Improve racing operations
Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.
“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”
“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives.
“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.
Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”