Marketing With No Budget
By: Adam Groff
When your marketing budget goes from stable to shoestring, throwing in the towel simply isn't an option. Luckily, there are ways to keep marketing efforts afloat without sacrificing the promotion of your goods and services.
With pint-sized business budgets in mind, here are just a few ways your company can overcome financial shortcomings and still create an effective marketing plan:
Be More Social Than Ever
Having social media in your marketing arsenal is an absolute must, especially when the budget is cut. Think about it: it's effective, it's all encompassing, and it's free, which is exactly what a tight budget likes to hear.
Social networking does take time and time is money in the business world, so you're going to have to get creative with your daily marketing schedule. Thankfully posting and tweeting is possible from anywhere at any time. Your business can use social media marketing around the clock regardless of the budget.
Get the Whole Staff Marketing
When marketing budgets are slashed, campaign effectiveness in terms of outreach sometimes loses steam. In other words, when the money just isn't there it doesn't matter how much quality is involved, the lack in quantity takes a toll.
Why not get the entire company involved in marketing efforts?
Coming up with a strategy is one thing, but once the marketing team has a plan let the entire company implement it through social media and word of mouth. Running a business is a team effort.
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Keep Current Customers Happy
A huge part of marketing is keeping existing customers happy with the way your business does, well, business.
Just because your marketing budget keeps you from reaching out to new customers, that doesn't mean you can't go above and beyond with the customers you already have.
By offering exclusive deals and discounts to current customers and your business is proving how committed it really is. It can result in an increase in overall traffic to your website or storefront.
Speaking of Current Customers…
If your marketing budget shrinks overnight, why not get your customers to do your marketing for you? Tons of businesses do it every day and the customers that take part get just as much out of it as the business itself.
Offer discounts and promotions to customers who refer their friends and family to your website.
Likewise, sweeten the deal for referrals that result in a sale and get your customers tweeting and posting everything they love about your business via social medi.
Keep Up With the Quality
Don't let a budgetary fluctuation affect your marketing content.
Without quality content that engages and informs your target audience, a lack in the budget will quickly become a lack in business altogether. Always remember that quality content comes first, regardless of the marketing budget.
By keeping the information above in mind, your marketing will thrive whether the budget's there or not.
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including social media, problems with ripoff report, and business.
Health Catalyst: An agile approach to healthcare data
Healthcare Catalyst is quite literally a healthcare providers’ catalyst for change when it comes to their measurable, data-informed improvement in analytics, software and services.
Founded in 2008 in Salt Lake City, Utah, Health Catalyst is dedicated to enabling health care organisations to build a healthcare-specific, open, flexible, and scalable data platform and fully integrated suite of analytics applications.
This enables health system partners, including Northwell Health in New York which serves a population of 11 million, to realise measurable value within months. “Our customers have recognised the potential to use data, to meaningfully improve their clinical, financial and operational business performance outcomes,” said Mike Doyle, Chief Customer Officer.
Formed by a group of healthcare veterans – with a quest to develop a data warehouse that could handle the complexities unique to healthcare data – they revolutionised the clinical process models and use of analytics and discovered the solution now known as Adaptive Data Architecture, which is agile, flexible and can be implemented in a matter of weeks compared to a matter of years.
Today, Health Catalyst helps clinicians in more than 250 hospitals that care for more than 100 million patients each year.
Health Catalyst offers a solution in three parts:
Data Operating System
Cloud-based DOS is a healthcare-specific, open, flexible, and scalable that provides customers a single environment to integrate and organise data.
Analytics applications build on top of the data platform and allow customers to make measurable clinical, financial and operational improvements.
World-class team of analytics and domain experts leverage technology to help customers shorten time-to-value and achieve sustainable, measurable improvements.
The fully integrated data platform and suite of analytics applications helped clients during the pandemic, in ways even Health Catalyst could never have imagined. Health Catalyst offered products and services to support customers’ agile response to the pandemic in four phases:
“By having the data operating system, our clients were able to take advantage of the integrated source of data to meet challenges that they were facing in their local geographies due to the pandemic in ways that we could never even have predicted,” said Doyle.
Doyle highlighted Health Catalyst’s Value Architecture group, which helps the company ensure that its technology and expertise are delivering measurable and meaningful value to our clients. “I think another key differentiator is our open platform that our clients are able to use to accelerate their own integration of data, but it is customisable, configurable in ways that makes it unique for them in ways other cookie cutter analytics just can’t match.
“We like to start every discussion by listening and understanding how we can help our customers avoid making mistakes and getting the most out of their investment in data.”
Speaking about their partnership with Northwell, Doyle said: “We're very grateful for this partnership and want to thank these visionary leaders who are able to envision a future using data that is light years beyond what we can think of today.”