Mobile Advertising Predicted to Grow to $51 Million for 2010
Canadian companies are catching the mobile advertising bug. The reason for this move is the advertising opportunity smartphones generate is becoming known as a great way to reach customers at point of purchase.
The Interactive Advertising Bureau of Canada (IAB) announced revenue figures for 2009 online spending today. Flying by the predicted expectation of a total of $18 million in mobile advertising spending, it grew 169% from 2008 to $31.9 million in 2009.
"Mobile marketing was well on its way to reaching critical mass as of 2009," said Steve Rosenblum, Director of Research for IAB Canada. "Given that the study was conducted late in 2010, budgeted estimates should also paint a very accurate picture of growth for the whole year, and as a result, show even more momentum building in 2010."
Based on 2009’s surge, the IAB predicts that advertisers will have spent a total $51 million in 2010, equalling an additional 60% increase in mobile advertising spending.
Broken down from 2009 statistics, mobile advertising industry spending was driven by mobile messaging, where advertisers spent $15.65 million. Additionally, Mobile Search grew to $6.7 million, and mobile display/sponsorship ad revenues reached $5.1 million.
SEE RELATED STORIES FROM THE WDM CONTENT NETWORK:
- Rogers Faces $10 Million Fine for Misleading Advertising
- Social Media Icons of Three International Manufacturers
Of those industries investing in mobile advertising, Telecommunications, Entertainment and Packaged Goods accounted for 50 per cent of 2009’s revenues. Automotive, Financial, Leisure Travel, Media and Retail industries collectively spent 43 per cent of 2009’s figures and the remaining seven per cent was spent by Technology, Pharmaceuticals and others.
It is speculated that the mobile advertising industry still has a lot of growing to do. With Canadian companies that currently don’t participate starting to consider mobile marketing venues, the expansion of advertising to location based audiences is a promising opportunity many are interested in pursuing.
Health Catalyst: An agile approach to healthcare data
Healthcare Catalyst is quite literally a healthcare providers’ catalyst for change when it comes to their measurable, data-informed improvement in analytics, software and services.
Founded in 2008 in Salt Lake City, Utah, Health Catalyst is dedicated to enabling health care organisations to build a healthcare-specific, open, flexible, and scalable data platform and fully integrated suite of analytics applications.
This enables health system partners, including Northwell Health in New York which serves a population of 11 million, to realise measurable value within months. “Our customers have recognised the potential to use data, to meaningfully improve their clinical, financial and operational business performance outcomes,” said Mike Doyle, Chief Customer Officer.
Formed by a group of healthcare veterans – with a quest to develop a data warehouse that could handle the complexities unique to healthcare data – they revolutionised the clinical process models and use of analytics and discovered the solution now known as Adaptive Data Architecture, which is agile, flexible and can be implemented in a matter of weeks compared to a matter of years.
Today, Health Catalyst helps clinicians in more than 250 hospitals that care for more than 100 million patients each year.
Health Catalyst offers a solution in three parts:
Data Operating System
Cloud-based DOS is a healthcare-specific, open, flexible, and scalable that provides customers a single environment to integrate and organise data.
Analytics applications build on top of the data platform and allow customers to make measurable clinical, financial and operational improvements.
World-class team of analytics and domain experts leverage technology to help customers shorten time-to-value and achieve sustainable, measurable improvements.
The fully integrated data platform and suite of analytics applications helped clients during the pandemic, in ways even Health Catalyst could never have imagined. Health Catalyst offered products and services to support customers’ agile response to the pandemic in four phases:
“By having the data operating system, our clients were able to take advantage of the integrated source of data to meet challenges that they were facing in their local geographies due to the pandemic in ways that we could never even have predicted,” said Doyle.
Doyle highlighted Health Catalyst’s Value Architecture group, which helps the company ensure that its technology and expertise are delivering measurable and meaningful value to our clients. “I think another key differentiator is our open platform that our clients are able to use to accelerate their own integration of data, but it is customisable, configurable in ways that makes it unique for them in ways other cookie cutter analytics just can’t match.
“We like to start every discussion by listening and understanding how we can help our customers avoid making mistakes and getting the most out of their investment in data.”
Speaking about their partnership with Northwell, Doyle said: “We're very grateful for this partnership and want to thank these visionary leaders who are able to envision a future using data that is light years beyond what we can think of today.”