May 19, 2020

Is mobile marketing part of your baby boomer plan?

small business
Adam Groff
3 min
Is mobile marketing part of your baby boomer plan?

When it comes reaching a more diverse consumer base, businesses all across Canada are setting their mobile marketing sights on baby boomers.

By using specific mobile campaigns, small and large businesses alike are successfully reaching consumers age 50 and up.

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Here are a few ways Canadian businesses like yours can increase baby boomer outreach by using mobile marketing:

Mobile marketing in Canada

The mobile market in Canada is growing by leaps and bounds and it doesn't look like it's going to slow down any time soon. Consumers of just about every age group are jumping on the mobile bandwagon, including baby boomers.

In fact, according to a recent study by eMarketer, roughly 45% of Canadian mobile users ages 55 to 64 and 17% of mobile users ages 65 and older use their smart phones every day. These numbers are expected to increase 20% by 2018.

Based on the numbers above, there has never been a better time than now for your business to take a mobile marketing approach with its baby boomer consumers.

Canadian companies marketing to baby boomers

As the following article looks at, with the increase in all-things mobile, Canadian companies are quickly realizing its baby boomer time for the mobile market.

In order to reach a more diverse audience, the following companies are focusing their mobile marketing efforts on baby boomers…

 PayPal Canada - In order to increase awareness among its 50 and older crowd, PayPal Canada is offering a $5 mobile coupon at all participating Toronto coffee shops when mobile users sign up for a PayPal mobile account;

Mobile Giving Foundation Canada - The Mobile Giving Foundation of Canada is reaching out to baby boomers with SMS campaigns that draw attention to their cause. The foundation's text-to-give campaign is quick and easy, which is something baby boomers appreciate;

Facebook Canada - The largest social site in the world wants to increase baby boomer participation. As a result, Facebook Canada is introducing mobile videos that better explain the benefits of social media to those unfamiliar with the social landscape.

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With the examples above in mind, here are a few ways your business can better reach out to its baby boomer audience:

Keep it simple

Baby boomers aren't wowed by bells and whistles, especially when they come in a digital format. In fact, keeping your mobile messages short and simple is the best way to go.

If you're using a short message service, make sure your call to action is clear, concise, and linkable or baby boomer recipients might pass.

Easy redemption

If you're offering mobile coupons to your baby boomer customers, make sure they're easy to redeem. Nobody likes jumping through hoops to take advantage of an offer.

Whether it is redeemable online or in-store; use a hassle-free approach to your mobile coupons.

Feature a referral program

Getting the attention of mobile baby boomers takes a lot of time and trust building. However, using a referral program can cut your marketing time in half.

By encouraging your baby boomers to spread your mobile marketing efforts through word of mouth, you'll increase your mobile outreach to the 50-and-older crowd.

If you're ready to reach more baby boomers, keep in mind the mobile marketing pointers above.

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About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including mobile technology and customer outreach.

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Jun 14, 2021

Giving efficiency the full throttle at NASCAR

3 min
CDW is a leading provider of information technology solutions, optimized business workflow and data capture systems for the auto racing company.

The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.” 

NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well. 

2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer. 

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