Nail down the best replatforming search
If your website is losing its luster and is in need of a facelift, then replatforming may be in your future.
However, before you begin the replatforming process, you need to first choose the platform provider.
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With revamp success in mind, here are just a few tips for finding the right provider for your business's replatforming needs:
Reasons for replatforming
Websites change and evolve all of the time - especially ecommerce sites.
If you're considering replatforming your ecommerce website, but you're not sure if it's necessary, then you need to take a close look at the way your current site functions:
Are you continuously discovering that your site lacks helpful features? If so, then it's time to replatform. Features like intuitive navigation and interactive search bars are just a few reasons replatforming is a good idea.
If your ecommerce website is outdated, then integration issues are in your future. Today's ecommerce platforms have to seamlessly integrate with complex third-party systems. Without the ability to do so, your website won't function as it should. This is just another reason to replatform.
Out with the old
Does your website make you fall asleep in front of your monitor? If so, then imagine what it's doing to your customers. One of the top reasons to replatform your ecommerce website is simply to get a fresh start.
With the reasons above in mind, you're probably ready to take the leap and replatform.
As the following article looks at, along with the 5 steps to narrow your replatforming search, the following tips will help you choose the right replatform service….
Don't assume all platform providers will work with your business
You can do a ton of research on an ecommerce platform provider before taking the next step. However, all of that research could be a waste of time if you don't first inquire what size websites the provider does business with.
Many providers will be happy to replatform your ecommerce site, but many won't even touch your site if you aren't a major retailer.
Make sure the platform is mobile-friendly
Mobile shopping is trending like never before, which is why it's important to make sure your replatforming endeavors are mobile-friendly. If a platform provider doesn't offer mobile services, move on to the next provider.
Even if you aren't planning on going mobile with your ecommerce site now, there's a good chance you will in the near future.
Ask about scaling
Scalability is a must in today's competitive ecommerce world.
If your site can't keep up with demand or scale up its processing needs during busy shopping seasons, then you might as well close up shop.
It's important to make sure the platform provider you choose offers a scalable infrastructure.
Replatforming should include a scalable infrastructure that can easily adapt to the traffic spike that will likely come once you release your revamped ecommerce site.
When it comes to replatforming your ecommerce site, keep in mind the pointers above during your search for a provider.
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About the author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including website layout and replatforming.
How AWS helps NASCAR delight its fans
AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”
AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”
Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”
Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”
Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”