Apr 23, 2021

New IBM [email protected] to help fast-track digital transformation

Kate Birch
2 min
This new global, decentralised network of EY practitioners will help firms develop solutions supported by IBM cloud to accelerate digital transformation
This new global, decentralised network of EY practitioners will help firms develop solutions supported by IBM cloud to accelerate digital transformation...

Extending the capabilities offered by its existing alliance with IBM, which was launched in July last year to help firms accelerate digital transformation, global consulting firm EY has unveiled new initiative IBM [email protected]

This service has been set up in response to a recent IBM Institute for Business Value study, which found that executives expect a 20% increase in the prioritisation of cloud and AI technology over the next two years. 

To better serve these client needs, the IBM [email protected] is a global, decentralised network of EY practitioners dedicated to developing EY solutions and platforms supported by IBM’s open hybrid cloud platform, artificial intelligence and other transformative technologies.

“The outstanding technical support and enablement that the alliance is providing to client-serving teams is of paramount importance in bringing innovative, hybrid cloud and cognitive solutions to life,” says Dan Higgins, EY Global Technology Consulting Leader. 

EY practitioners proficient in IBM technologies

The EY practitioners within this hub are proficient in all IBM technologies including IBM Cloud, Red Hat OpenShift, IBM Watson and IBM AI Applications including Maximo, Sterling and TRIRIGA. Designed to provide clients with a differentiated, competitive advantage, the service offering for clients includes:

  • Ideation
  • Design and build of solutions
  • Technical support including solution architecture reviews
  • Proof-of-concept support and access to sandbox testing/development environments
  • Enablement and certification of EY services

With IBM [email protected], a greater number of EY practitioners will be trained to design, build and manage offerings build on IBM’s hybrid cloud platform with IBM Watson, says Bob Lord, Senior VP, Worldwide Ecosystems and Blockchain, IBM. “This co-creation through IBM Garage is the driving force behind the expanded EY-IBM Alliance, and is helping to address the complex needs of customers at all stages of digital transformation.”

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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations


Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

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