News Consumption Goes Mobile
Written by Emily Butcher
The smell of sizzling bacon and brewing coffee sets the scene for a leisurely Sunday breakfast, but the once-familiar sound of a rustling newspaper has given way to the sterile tap-tap-tap of tablets and iPhones.
We’ve all heard the mantra print is dead, and while many news consumers lament the perhaps inevitable decline of the traditional hard copy daily, researchers are embracing the move towards digital news consumption by looking closely at developing trends and what this means for journalists.
A recent report conducted by the Pew Research Center’s Project for Excellence in Journalism surveyed 3,000 adults on their news consumption habits, including which devices they preferred and used most often, and other factors shaping their day-to-day news experience.
In short, news consumption through mobile devices is steadily on the rise: the majority of responders reported that they currently get news through at least one mobile device. Though respondents’ primary household computer, either their desktop or laptop, is still the first place 54 per cent of users turn for news, a growing number of people are getting news from multiple digital devices.
Acting as an additive news experience, results showed 23 per cent of respondents now get news on at least two devices including their primary computer, a smartphone or a tablet, or on all three.
Interestingly, unlike desktop computers where users are just as likely to use the search option to find news, users are more apt to go directly to a news organization’s website or app on their mobile devices. This could mean good news for larger, reputable news networks.
An area of great interest to researchers, the effects of social media on news consumption, showed surprising results. Though acting as an undeniable contributor towards digital news, just 9 per cent of respondents follow news recommendations from Twitter or Facebook “very often.” Still, traffic directed to news sites from social media platforms has jumped by 57 per cent since 2009, and its effects on news consumption will continue to be tracked.
The findings of the report were supported by commercial data tracking online usage. In sum, mobile news consumers go to news sites more often, spend more time per session on news sites, and read more articles per session than news consumers using a computer.
In the era of reality television, mindless web surfing, and easily digested tidbits online – I mean really, who wants to expend the effort to think using these devices that can almost run your life? The study supports a heartening trend that news consumption is not declining, but the name of the game is evolving in a big way. Looking to the future at the explosive growth and support of a dazzling array of mobile devices, we’ll take that as some good news.
Giving efficiency the full throttle at NASCAR
The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.”
NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well.
2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer.