Online Marketing Summit Coming to San Diego Feb. 6-9
There’s no question that in today’s market, businesses must have an online presence. The only thing more important than understanding and coming to terms with that reality is actually knowing how to successfully market a brand online. That can be easier said than done, but the Online Marketing Summit could be your key to full knowledge.
The Online Marketing Summit, now in its seventh year, is a unique annual conference that allows attendees to be the first to hear scheduled news announcements from industry-leading brands, as well as get hands-on education on online marketing from world-class thought leaders, authors and brand marketers.
OMS covers everything, from social media to search engine optimization, e-commerce, web analytics, demand generation and email and mobile marketing.
This year, OMS will take place at the Hilton San Diego Bayfront February 6-9. Since it’s happening right on our turf, we will get to experience it first-hand and we recommend that you make arrangements to do so as well.
Scheduled keynote speakers include:
-Charlotte Blank, Social Media Manager, General Motors
-Kevin Espinosa, eBusiness Platform Manager, Caterpillar
-Mary Hall, Systems & Technology Group, IBM
-Simon Heseltine, Director, AOL Huffington Post Media Group
-Crispin Sheridan, Senior Director of Search Marketing, SAP
-Lauren Vaccarello, Director of Search, Display & Social Advertising, Salesforce
-Paul Vallez, Director of Worldwide Search, HP.com
Additional participants and speakers include executives, marketing and social media experts from Adobe, Best Buy, Cisco, Dell, DuPont, Google and Intel.
We spoke with Online Marketing Summit Founder and Chair Aaron Kahlow about the benefits of attending OMS for executives and professionals working with businesses of all sizes.
“The Online Marketing Summit is the premier educational event in digital marketing,” Kahlow says. “We focus primarily on educating marketers and digital professionals on best practices in all the domains of digital marketing. We’re probably one of the only—and definitely the largest—events focused on education first.”
Instead of just sitting in a hall listening to the pros pontificate, attendees of OMS will receive hands-on training and advice from the top thought leaders from around the world.
“We put these big time practitioners in the hot seat and ask them hard questions so we can get answers,” says Kahlow. “It’s not presentation-style—it’s very much interview-style so we can really get down to the tactics and secrets that make them successful.”
In addition to scheduled sessions, attendees can also take advantage of OMS’s first-ever expo hall, featuring top technology and solutions providers and an all day marketing boot camp on February 6, which will include 26 two to three hour training sessions on a variety of subjects.
According to Kahlow, one of OMS’s ultimate strengths is the networking opportunities it provides. OMS is one of the few trade events that incorporates paid-for happy hours on both main days and coordinates dinners with various like-minded sponsors so they can further connect.
“Even though this is a 1,500 person conference, it’s still a very intimate way to rub shoulders with your peers who are doing similar work and meet some of the top experts in the world,” Kahlow says. “You rarely get that kind of one-on-one interaction, especially at larger trade shows.”
For more information and full lists of speakers and presenters, visit www.onlinemarketingsummit.com
Giving efficiency the full throttle at NASCAR
The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.”
NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well.
2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer.