Online Marketing Summit Coming to San Diego Feb. 6-9
There’s no question that in today’s market, businesses must have an online presence. The only thing more important than understanding and coming to terms with that reality is actually knowing how to successfully market a brand online. That can be easier said than done, but the Online Marketing Summit could be your key to full knowledge.
The Online Marketing Summit, now in its seventh year, is a unique annual conference that allows attendees to be the first to hear scheduled news announcements from industry-leading brands, as well as get hands-on education on online marketing from world-class thought leaders, authors and brand marketers.
OMS covers everything, from social media to search engine optimization, e-commerce, web analytics, demand generation and email and mobile marketing.
This year, OMS will take place at the Hilton San Diego Bayfront February 6-9. Since it’s happening right on our turf, we will get to experience it first-hand and we recommend that you make arrangements to do so as well.
Scheduled keynote speakers include:
-Charlotte Blank, Social Media Manager, General Motors
-Kevin Espinosa, eBusiness Platform Manager, Caterpillar
-Mary Hall, Systems & Technology Group, IBM
-Simon Heseltine, Director, AOL Huffington Post Media Group
-Crispin Sheridan, Senior Director of Search Marketing, SAP
-Lauren Vaccarello, Director of Search, Display & Social Advertising, Salesforce
-Paul Vallez, Director of Worldwide Search, HP.com
Additional participants and speakers include executives, marketing and social media experts from Adobe, Best Buy, Cisco, Dell, DuPont, Google and Intel.
We spoke with Online Marketing Summit Founder and Chair Aaron Kahlow about the benefits of attending OMS for executives and professionals working with businesses of all sizes.
“The Online Marketing Summit is the premier educational event in digital marketing,” Kahlow says. “We focus primarily on educating marketers and digital professionals on best practices in all the domains of digital marketing. We’re probably one of the only—and definitely the largest—events focused on education first.”
Instead of just sitting in a hall listening to the pros pontificate, attendees of OMS will receive hands-on training and advice from the top thought leaders from around the world.
“We put these big time practitioners in the hot seat and ask them hard questions so we can get answers,” says Kahlow. “It’s not presentation-style—it’s very much interview-style so we can really get down to the tactics and secrets that make them successful.”
In addition to scheduled sessions, attendees can also take advantage of OMS’s first-ever expo hall, featuring top technology and solutions providers and an all day marketing boot camp on February 6, which will include 26 two to three hour training sessions on a variety of subjects.
According to Kahlow, one of OMS’s ultimate strengths is the networking opportunities it provides. OMS is one of the few trade events that incorporates paid-for happy hours on both main days and coordinates dinners with various like-minded sponsors so they can further connect.
“Even though this is a 1,500 person conference, it’s still a very intimate way to rub shoulders with your peers who are doing similar work and meet some of the top experts in the world,” Kahlow says. “You rarely get that kind of one-on-one interaction, especially at larger trade shows.”
For more information and full lists of speakers and presenters, visit www.onlinemarketingsummit.com
How AWS helps NASCAR delight its fans
AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”
AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”
Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”
Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”
Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”