Outsourcing's Old Practice Comes in New Form
Make no mistake about outsourcing and offshoring; the craze may not be in the headlines as much as it was with the advent of the North American Free Trade Agreement (NAFTA) and other global trade initiatives, but the practice is alive and well.
Canadian companies are traditionally conservative in their offshoring approach to operations, but they embrace outsourcing for financial savings and efficiency like any other successful business.
The channels and modalities with which Canadian companies facilitate their outsourcing and offshoring functions have morphed considerably. Today’s most widely outsourced operation: information technology systems management.
“There is a trend that precedes cloud computing, which is called RIM—remote infrastructure management,” says Mark Schrutt, director, Strategic Sourcing at IDC Canada. “It’s having, let’s say, AirCanada’s or CIBC’s technology, their data center, the people that actually run and maintain those systems are actually located in other countries outside of Canada.”
As business becomes increasingly reliant on information systems, the need for quality and dedicated management has increased. And with foreign companies now able to take on those operations through their own capital investments and improved systems, partnerships and business deals are more possible and attractive. India is at the forefront.
“What we’re seeing is that, a number of tasks because of technology restrictions and because there wasn’t a base of capabilities in India or South America six or seven years ago, now those hurdles have been passed, and companies are getting onboard with offshoring their infrastructure requirements,” says Schrutt.
While the overseas capabilities emerged this decade, a new set of obstacles have surfaced at home. Companies are cautious about the impending perceptions and public reactions to planned outsourcing and, worse, offshoring. In the emerging model, a middleman enters the fray to elongate the trail overseas and mitigate direct connections.
“The matter is that Canadian companies are reluctant to deal with a company for the sole objective of offshoring jobs and to reduce their headcount and to reduce their cost. They’re also reluctant to work with the Indian-based players because there’s an assumption that that’s the model those companies will practice,” says Schrutt.
“What companies will do is deal with companies like IBM or Hewlett Packard then leave it to those firms to realign how support is being delivered. If that means offshoring, they’re all for that. Canadian companies are saying, ‘you make the decision for us.’”
Many of the new outsourcing middlemen, such as IBM and HP, are targeting India for infrastructure requirements. They’re also eyeing Eastern Europe for business process outsourcing requirements and South America with regards to mainframe skills.
While Canadian companies are reluctant to directly look offshore for outsourcing vendors, the end result is the same. American vendors are now tasked with the offshore logistics of Canadian companies.
“Companies like IBM and companies like Accenture have upwards of 100,000 employees located in lower cost regions. Not the US, not Canada,” says Schrutt.
“That’s the model that most Canadian companies follow with regards to offshoring. There are many that don’t offshore, but if they do offshore they’ll work with vendors, name brand vendors, and allow them to dictate and model the offshore equation for them.”
With volatile global markets and an uncertain economy, many Canadian companies are taking a wait-and-see approach to their outsourcing needs. As Canadian companies expand their reach globally, the need for efficient operations and round-the-clock responsiveness only increases.
“I anticipate, on the infrastructure side, that outsourcing will continue in that there are many things that can be done completely offshore and really need very little human attention,” says Schrutt. “Right now there’s still a kneejerk reaction with regards to laying off people or doing any offshoring or any outsourcing, so there’s a little bit of a political and employee sensitivity."
However, the reality is that Canadian companies will require 24-hour operations to compete in the global marketplace and gain foreign market shares. Outsourcing to middlemen companies who offshore information technology systems management serves two purposes: cost reduction and continual operations.
“You have people working on your behalf in a follow-the-sun type of pattern. When Toronto closes down, the Asian operations take over. And then the Eastern European operations take over,” says Schrutt.
“Case in point is Viterra, [Canada’s largest] a grain company, which is expanding hugely in Asia. They needed a platform for that global expansion, and they picked Infosys, which is Indian-based, to manage their infrastructure support remotely and HP in India to maintain their applications. That allows them the responsiveness they need,” says Schrutt.
The research, retail, manufacturing and financial industries are expected to continue the trend of outsourcing information systems management to American-based companies, who will then offshore those operations.
However, chiefly domestic organizations and business such as government services, education and health care are predicted to maintain a strictly national presence.
Canada’s economic current will dictate the offshore flow. Calm waters at home will entice companies to set sail. However, choppy conditions will keep companies at bay.
Microsoft: Building a secure foundation to drive NASCAR
Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).
These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack.
“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”
“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”
“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR
- Empower employees productivity and collaboration
- Improve fan engagement and experience
- Improve environment security and IT productivity
- Improve racing operations
Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.
“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”
“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives.
“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.
Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”