May 19, 2020

Page posting tips from Boost Your Business with Facebook

Business
Canada
Facebook
Cutter Slagle
3 min
Page posting tips from Boost Your Business with Facebook

First things first: when it comes to posting on Facebook, it’s vital to make sure that your post is important and relevant. Now that you’ve posted something that you want your audience to see, it’s necessary to boost that post. After all, the more people who can see what you’re posting, the more likely they are to engage in your business.

RELATED TOPIC: 5 key lessons you need to know from the Boost Your Business with Facebook event

To find success, follow these other helpful tips offered by Boost Your Business with Facebook!

Boost exclusive discounts and all promotions

When you create posts that offer discounts or promotion, it will be important to boost them. You want your audience to see that you’re offering these special deals and give them a change to save money. Furthermore, customers may be more included to shop and make more purchases if they see that a special savings opportunity is in place.

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After all, what’s the point of offering discounts and promotions if no one is going to take advantage of them?

A picture is worth a 1,000 words

When you combine the right image with the right copy, you can really create excite amongst your audience. This excitement can then translate into traffic for your site. However, make sure that you only use high quality photographs that showcase your business and/or product.

When it comes to copy, you want to make sure that it’s to the point and also appropriately accompanies your photos. As well, make sure you add a call to action (i.e. “buy today”).

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Creativity is key  

In order to engage people and get them interested in what you have to offer, it’s important to ensure that your Facebook posts are creative. The more creative your posts are, the higher chance that the posts will be shared. The more your posts are shared, the higher chance that you’ll receive more traffic to your site and potentially gain more clients.

Be consistent

If you want your Facebook posts to be successful, then you need to establish a voice. Once you’ve established your voice, you need to be consistent with your voice and your postings. Let your audience get to know you. In order for this to happen, you need to post regularly, not randomly. Choose days to create Facebook posts and then follow through. If you can, try and post everyday or at least every other day. 

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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

NASCAR
Microsoft
3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations

 

Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

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