Pinterest 'Do's ' For B2B Companies
We don’t talk about Pinterest enough. Pinterest is quickly becoming one of the top social media sites since its inception into business accounts. More businesses are using the popular social media site to grow their fan base. There are a lot of ‘don'ts’ surrounding B2B Pinterest accounts, but we are the half-glass full types so allow us to share some ‘do’s’ for Pinterest to help expand your social reach.
Visual Branding: Pinterest is about the visual aspects of your company. It is a visual representation of the personality, mission, and point of your business. Your pins are supposed to entice ‘pinners’ to re-pin, like, comment and ultimately follow your business on the visual-centric social media site. Make sure your social media manager is rooted in the mission of your company and has the prowess to grow the personality of the company through the visual space.
Research: It is important to remember that it is okay to research what your competitors are pinning. What’s working for them? Figure it out and recreate the strategy for your business. Don’t duplicate, imitate. Figure out what will work for your company and run with it.
Hashtags and keywords: Pinterest has a search bar that allows user search pins, boards and people that include the keyword being searched. Optimizing your descriptions and also your “About” section make you easier and more likely to be found. Also, adding your website URL in the description of relevant pins will bring you more site traffic when your pins are re-pinned by awesome pinners.
Add a “Pin It” button to your content on your website: The easier it is for people to share your content, the more they will share it. Pinterest is growing at a rapid rate, and people are pinning at a ridiculous pace – by making it easy for pinners to share content you are able to take advantage of the free marketing Pinterest offers. It’s a no-brainer.
Microsoft: Building a secure foundation to drive NASCAR
Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).
These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack.
“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”
“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”
“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR
- Empower employees productivity and collaboration
- Improve fan engagement and experience
- Improve environment security and IT productivity
- Improve racing operations
Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.
“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”
“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives.
“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.
Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”