May 19, 2020

Pinterest Pro's and Con's

tina samuels
marketing strategies
social media marketing
Bizclik Editor
3 min
Pinterest Pro's and Con's

The June edition of The Business Review Canada is now live!

By: Tina Samuels

Just like Facebook, more and more businesses are thinking about expanding their social media strategy to include Pinterest. Is this newer social media site for you? There are a number of things to consider prior to getting your business a Pinterest account, including the pros and the cons.

PRO - Traffic is Exploding

Just since November of 2012, Pinterest has tripled their user base numbers, which shows an explosion of new traffic. They are one of the quickest growing social  media sites out there at the moment.

Getting your business started on Pinterest can get them in before they've peaked and be able to garner more visitors early on than most other platforms.

Ground level placement on Pinterest can get you on more boards and get pinned more often, a great network for spreading your company's base.

CON - There Is No Self-Promotion Allowed

One of the hardest parts of being social on Pinterest as a business is the no self-promotion part of the site.

If you are using it for business, you'll have to be completely subtle and discreet about your products. Best thing you can do is to post up things that invoke the thought of your product with a link back to the site. For blatant and more noticeable advertising, you'll still need Twitter and Facebook.

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PRO - Visitors Tend to Stay Around

While visitors to Twitter and Facebook tend to scroll and check for new messages prior to leaving, those going to Pinterest tend to stick around much longer.

The average Pinterest user will stay on the site approximately an hour and 17 minutes, which eclipses the length of time of the average Twitter and Facebook user.

CON - You Still Need Other Social Media Sites

You're not going to be able to use Pinterest as your sole social media site, it is best when used in correlation with Twitter and Facebook.

At the moment Pinterest doesn't have the ability to go viral like a Twitter and Facebook post. It is slow to grow and it needs to be tied into a website link or a status update, or something that has that ability.

Taking all this into account can show you whether you will benefit from having Pinterest in your arsenal of social media marketing tricks.

If you decide to not partake, you can also check in yearly to see if your needs have changed. Getting on Pinterest is quick and easy, and the opportunities abound.

However, you're still going to need to do other types of social media along with Pinterest. If you don't have a dedicated social media employee working the sites on a frequent basis, you may not want to invest the time on adding it in.

For some businesses though, it is not only worth the extra commitment, but a haven for finding new customers and sales.

About the Author: Tina Samuels writes on social media, small business, and mobile payments to accept credit cards.

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Jun 14, 2021

Giving efficiency the full throttle at NASCAR

3 min
CDW is a leading provider of information technology solutions, optimized business workflow and data capture systems for the auto racing company.

The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.” 

NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well. 

2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer. 

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