May 19, 2020

Pinterest set to open its first Canadian office in Toronto

baddey dey`
2 min
Pinterest set to open its first Canadian office in Toronto
Pinterest will open its first office in Canada on 1 October, selecting downtown Toronto as its location
Launched in 2010, Pinterest is a web and mobile platform that enables users to “pin” articles, products, images, GIFs, and videos they find online to a personal board.
Users can view each other’s boards for discovery and inspiration, with CEO Ben Silbermann describing the platform as a “catalogue of ideas”.
Erin Elofson will head up Pinterest’s Canadian operations, joining the firm from Facebook Canada’s sales team.
Elofson worked at Microsoft Canada for 11 years prior to her role at Facebook, serving as the global lead for the tech giant’s partnership with BMO Financial Group.
“I’m thrilled to have the opportunity to lead Pinterest Canada,” she said.
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“Canadian businesses have the opportunity to offer the right products and services to Pinners to help them realize those aspirations and I’m looking forward to working with these businesses”.
In its statement announcing the office’s opening date, Pinterest said, “More than 250 million people use Pinterest each month to discover and do what they love, and, according to comScore that includes 12 million people in Canada”.
“Additionally, people save 4.5 million ideas on Pinterest in Canada each day”.
Jon Kaplan, global head of partnerships at Pinterest, noted Canada’s strong existing userbase and Pinterest’s offering of a “great opportunity for businesses to connect with these people”.
The company’s 25 September statement made no mention of how many jobs would be created by the opening of its first office in Canada, nor specifics of the office’s location.

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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations


Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

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