Pro's and Con's of Facebook Contests
By: John McMalcolm
Promoting your business on Facebook is a great way to increase traffic to your website and generate sales. The effectiveness of this strategy, however, is dependent on the kind of activities you carry out.
Many businesses are running contests on Facebook to boost their visibility and engage potential customers. Such contests have brought great rewards for some businesses, but they have done more harm than good for others.
If you are planning to hold a contest on Facebook, it is a good idea to know both the positive and negative effects it can have on your business website.
Pros of Facebook Contests
Effective Audience Engagement
Successful audience engagement can make your business go viral. Facebook uses Edgerank to emphasize the importance of engaging content, and it increases the visibility of such content to enable it to reach a wider audience.
Running a contest is an effective way to create engaging content, especially if it produces user-generated content, involves voting and offers incentives to users who invite their friends to participate.
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Expand Your Fanbase
Holding a contest on Facebook can also help you widen your fanbase.
If you use third party apps to make the contest available to your fans only, users who are not your fans have to like your page in order to take part in the contest. This can increase your fanbase substantially, which will in turn drive more traffic to your website.
After generating engaging content through a contest, you can post it on your website and social media websites to promote interest in your business.
You can post pictures of the winner, comments from participants and any other interesting content you have gathered. However, it is essential to let your fans know how you will be using their content before you start posting it.
Cons of Facebook Contests
If your Facebook contest generates a lot of attention and interaction, it can significantly increase traffic to your website. However, a high level of interaction can also result in certain circumstances that can negatively affect the reputation of your website.
There are instances where participants of contests are accused of cheating and winners are not satisfied with their prizes.
If you want to get the most out of your contest, you should take the necessary measures to minimize negative feedback.
Exclude Part of Your Audience
When you run a contest on Facebook, you may exclude potential customers who do not have a Facebook account.
Depending on the objectives of the contest, it may be better to hold the contest on your website and promote it on Facebook. There are third party apps that you can use to make entry forms available on both your Facebook page and website.
Facebook contests can be an excellent marketing strategy if they are properly planned.
Before you start a Facebook contest, make sure you have a clear idea of your objectives and are well-prepared to handle any potential problems.
About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to biographies of famous entrepreneurs such as Richard Branson, Mark Cuban and Steve Wynn.
Microsoft: Building a secure foundation to drive NASCAR
Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).
These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack.
“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”
“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”
“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR
- Empower employees productivity and collaboration
- Improve fan engagement and experience
- Improve environment security and IT productivity
- Improve racing operations
Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.
“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”
“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives.
“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.
Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”