May 19, 2020

The pros & cons of buying twitter followers

social media marketing
Bizclik Editor
3 min
The pros & cons of buying twitter followers

The October edition of the Business Review Canada is now live!

ByJohn McMalcolm

If you want to get the best results from your social media marketing efforts, it is essential that you try to build a strong Twitter following.

Twitter has helped numerous businesses expand their marketing reach and gain new customers, and it can do the same for you.

However, it takes considerable time and effort to achieve a high level of popularity on Twitter. To get fast marketing results, some businesses choose to buy followers instead of gaining them genuinely.

With that being said, is it a good idea to buy Twitter followers to promote your business?

Pros of Buying Twitter Followers

Reasonable Cost

One of the main reasons why many businesses are buying Twitter followers is because it is relatively inexpensive to do so. The number of companies selling Twitter followers has increased significantly in the past year or two, and the high competition has brought down the average price of followers. Prices can vary greatly depending on the quality of followers, but it is possible for you to buy a follower for less than one cent.

Boost Popularity

Having a large number of followers can make your Twitter profile more impressive and help you generate more interest in your business. When your followers post comments about your business, they can increase the visibility and credibility of your brand. This can in turn lead to an expanded customer base, better customer relationships and increased traffic to your website.

Search Engine Optimization

Buying Twitter followers can also improve your website's search engine rankings. Major search engines, such as Google and Yahoo!, take your website's popularity on social media networks into account when they are assigning rankings. The greater the number of followers you have, the higher your website will rank in search engines.

Target a Specific Group of Consumers

When you are buying Twitter followers, you should choose followers who are interested in your business. Such followers are more likely to visit your website and check out your products, which can lead to higher conversion rates and profits.

Cons of Buying Twitter Followers

Wrong Followers

When it comes to purchasing Twitter followers, quality is often more effective than quantity. Low-quality followers are mostly inactive users, and they can be very difficult to engage. When you are looking for a company to buy Twitter followers from, you have to make sure that it provides high-quality followers.

Low Return on Investment

Depending on the quality of the followers you purchase, you may or may not get a good return on your investment. Purchasing followers who do not tweet back or click on links to your website is a waste of time and money. It is better to spend more money to get high-quality followers than buying followers who cannot help you achieve your marketing goals.

Violate Twitter's Regulations

Twitter requires you to build a spammer-free community, and you may violate its regulations and get penalized if you purchase followers. Also, your genuine followers may lose faith in your business if they find out that you have violated Twitter's regulations.

After reading the pros and cons above, you should have a better idea of whether or not you should purchase Twitter followers.

If you decide to buy followers, make sure you choose the right provider.

About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to invoicing software.

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Jun 14, 2021

Giving efficiency the full throttle at NASCAR

3 min
CDW is a leading provider of information technology solutions, optimized business workflow and data capture systems for the auto racing company.

The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.” 

NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well. 

2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer. 

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