Protecting data in the cloud
When we spoke to IBM's Global MD, CTO and VP of global technology services Bridget Karlin, she made clear that her job of building technical communities depends on mechanisms that encourage partnership to build out ecosystems. With the growth of computing, the internet, and now digitization, migration to the cloud, AI, blockchain and edge computing, IBM realized that its ability to lead depends on embracing partnership and innovation.
Over the past ten years IBM and Veritas Technologies (founded in1983) have forged a powerful strategic relationship the value of which is evident from the fact that 94% of Fortune Global 100 companies as well as most leading banks, financial services and telecoms companies rely on Veritas to reveal data insights that drive competitive advantage and for their core data protection capabilities. “We're focused on the recovery aspects of data protection, and we're trusted with more data than any other data protection company on the planet.” explains Mike Walkey, VP of global channels, strategic partners and alliances.
It's no wonder then that this year, 2021, IBM has certified NetBackup 9.0 to run on the IBM Cloud to offer clients additional data protection for cloud-based workloads. NetBackup 9.0 now supports integration with IBM SKLM (key management) when used with NetBackup, and delivers data encryption for backup data that increases ransomware resiliency as encrypted data is harder to extract and exploit.
The Veritas NetBackup application simplifies data protection in physical, virtual, software-defined or cloud environments. It's a solution that lets organizations choose the right software for managing and protecting data while simplifying backup administration, improving efficiency and delivering scalable capacity.
The dramatic shift of businesses to remote working drove the pace of digitization and cloud migration, and with that the level of ransomware threats, says Walkey. “Being able to recover from any attack in a timely predictable fashion – and if they occur, a partner that you trust to recover from those events, is absolutely critical to every business today.” However, it's not all about secure backup. Veritas empowers businesses of all sizes to discover the truth in information – their most important digital asset. Using the Veritas platform, customers can accelerate their digital transformation and solve pressing IT and business challenges including multi-cloud data management, data protection, storage optimization, compliance readiness and workload portability – with no cloud vendor lock-in. “We support all of the modern workload containerization platforms that customers are using to manage their multi-cloud environments like Red Hat OpenShift, Kubernetes and VMware. These are the solutions customers are asking about when they want to migrate or execute their digital transformation.
“Software defined storage is another important area,” Mike Walkey continues.” It offers greater flexibility and choice, better economics and enterprise class service levels. Finally, multi-cloud is a critical aspect for most companies: they have a large on-premise footprint, and they want to leverage capabilities and flexibility whether it's in hybrid cloud, private cloud, or public cloud. Giving them the ability to migrate and protect their data in all of those cloud environments is critically important for our strategy going forward.”
NetBackup is Veritas's flagship product, Walkey confirms. “It protects customers' most valuable asset, their core data infrastructure while giving them the resilience to recover in the event of a ransomware attack, or any other type of outage, man-made or otherwise. It also ensures availability for mission-critical applications as we look at our overall strategy in our enterprise data services platform. Availability, protection and insight are the three key foundational legs of the stool that we bring together with IBM to deliver those capabilities to their customers.”
How AWS helps NASCAR delight its fans
AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”
AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”
Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”
Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”
Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”