May 19, 2020

Put text message polls to work

SMS marketing
contributors
tips and tricks
text marketing
Adam Groff
3 min
Put text message polls to work

If you're looking to get insightful feedback from your customers, then text message polls can be a great option.

Not only is polling fast and effective, it's also convenient when you send your polls in the form of a text message.

Here are just a few ways you can put text message polls to work for your business and why it's important to do so:

Importance of Text Message Polls

Customer satisfaction is a top priority for just about every business in the world, which is why polling is so important.

By polling via text message, you can reach your customers on a personal level while they're still in the moment. This type of convenience results in the most accurate feedback possible.

Whether you poll customers while they're still in your store or at your event or you send random polling texts on occasion, text polling will help your business figure out exactly what's on your customers' minds.

You can poll your customers about the products and services you offer or ask them general customer satisfaction questions.

Before you text your first poll to the mobile masses, there are a few pointers to keep in mind.

Offer Incentives

While text message polls ultimately benefit your customers, it's nice to offer participants something for taking the time to share their thoughts. The article, "Got Feedback? 5 Creative Ways to Use Text Message Polls" mentions the importance of customer engagement when it comes to polling.

One way to boost engagement with your polling practices is by offering incentives to those customers who participate.

For example, you can offer a one-time discount on their next purchase or send them instant mobile coupons once they complete the poll. No matter what you offer, polling incentives will help increase participation and feedback.

Poll at the Right Time

In order to get the most out of each text message poll you send, it's important to keep timing in mind.

Sending a poll during or directly after your customers have been to your store is best. This is because your customers' experiences are still fresh on their minds.

However, if sending a poll in the moment isn't possible, you can always send your polls to customers after the fact. Just make sure to follow common texting etiquette and avoid sending your polls early in the morning and late at night.

Also, try not to send polls on the weekends unless it's absolutely necessary.

Keep Polls Short

Nobody wants to spend their precious time filling out a survey.

With that said if you want to increase feedback and keep your customers happy, make sure your polls are short and to the point. Text message polls that take more than a minute to fill out are simply too long, so make sure you're only asking the most important questions in your polls.

Put Polling Results to Good Use

Finally, to prove to your customers that their opinions matter, you need to actually put polling results to good use.

If customers overwhelmingly agree on a change or a service at your business, make sure you implement those polling results into your overall business plan.

When you're ready to put text message polling to work for your business, consider some of the pointers mentioned above.


About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including mobile technology and customer outreach.

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Jun 14, 2021

Giving efficiency the full throttle at NASCAR

CDW
NASCAR
3 min
CDW is a leading provider of information technology solutions, optimized business workflow and data capture systems for the auto racing company.

The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.” 

NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well. 

2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer. 

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