Range Rover Sport Debuted at Live Event by Daniel Craig
Yesterday, Land Rover debuted the all-new Range Rover Sport through a live event in which Daniel Craig drove the vehicle through the streets of Manhattan.
“The all-new Range Rover Sport is an extraordinary car and we have revealed it in an extraordinary way – live on the streets of its biggest selling market. It turned heads and stopped traffic in one of the most dynamic cities in the world,” said John Edwards, Global Brand Director, Land Rover.
The Range Rover Sport is “the fastest, most agile and responsive Land Rover ever,” and Land Rover saw the Manhattan skyline as the perfect backdrop for its world premiere, specifically due to the fact that New York is Range Rover’s best-selling city. The Range Rover Sport features a new lightweight suspension design through its aluminum architecture which enables the vehicle to provide agile handling and a comfortable driving experience.
"The all-new Range Rover Sport is a vehicle that has been designed and engineered without compromise. With Land Rover capability at its heart, it is one of the most road focused vehicles we've ever produced, but of course still offers unsurpassed all-terrain capability. It is a vehicle which is designed to be driven. We've taken ride, handling and agility to another level for Land Rover to deliver a truly rewarding, sporting, drive together with unmatched luxury, capability and versatility,” said Edwards. "Building on the success of the recently launched flagship Range Rover, the new Range Rover Sport also employs a vast array of new technologies which help to transform its performance, refinement and all round capabilities.”
Also highlighted at the event was Daniel Craig’s and Land Rover’s commitment to S.A.F.E, a Kenyan charity that uses “street theater and community programs to educate, inspire and deliver social change.” Land Rover donated the Land Rover Defender to S.A.F.E. four years ago and will donate another vehicle to the charity later in 2013.
The Range Rover Sport will have its global reveal at the New York International Auto Show on March 27th, 2013. The Range Rover Sport will be available for purchase in Q3 2013.
Microsoft: Building a secure foundation to drive NASCAR
Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).
These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack.
“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”
“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”
“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR
- Empower employees productivity and collaboration
- Improve fan engagement and experience
- Improve environment security and IT productivity
- Improve racing operations
Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.
“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”
“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives.
“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.
Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”