May 19, 2020

Reliance Litho and Label: proud partners of Golden Hippo 

Golden Hippo
Reliance Litho and Label
Brittany Hill
2 min
Reliance Litho and Label: proud partners of Golden Hippo 
Following a recent interview with Golden Hippo, we take a closer look at Reliance Litho and Label, one of the company’s long-standing partners...

Following a recent interview with Golden Hippo, we take a closer look at Reliance Litho and Label, one of the company’s long-standing partners. 

From packaging and displays to engineering and design, Reliance Litho and Label has been a loyal provider of printing and packaging solutions for Golden Hippo’s supply chain for seven years. 

“The approach that we take with all our vendors or partners is ‘their success is our success’,” says Fareen Mehrzai, Director of Supply Chain at Golden Hippo. “As a result, many of the key milestones in our transformation journey so far have been centered around fostering stronger partnerships, particularly for our supplier partnerships, and setting out a framework and roadmap for progressing from a transactional relationship to being more agile and forward-looking.”


As a family owned and operated company, Reliance Litho and Label is committed to being a one-stop solution for all business printing needs by providing high quality products and attention to detail. Reliance Litho and Label strives to get to know each brand and provides a timely service that meets tough deadlines. “We work closely with our customers to decide what will make your marketing materials stand out and differentiate them from their competitors,” says Reliance Litho and Label.

Who is Scott D. Carlin?

Educated at the California State University Northridge and California Polytechnic State University San Luis Obispo, Scott D. Carlin is the Chief Executive Officer and Founder of Reliance Litho and Label. Previously in his career he has been a Sales Manager of PTOS Software Company (1991-2005) and Vice President of Sales and Operations at Graphics XS (2005-2008). 

To read the full feature, check out the February edition of Business Chief USA.

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Jun 14, 2021

Giving efficiency the full throttle at NASCAR

3 min
CDW is a leading provider of information technology solutions, optimized business workflow and data capture systems for the auto racing company.

The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.” 

NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well. 

2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer. 

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