Rita’s Italian Ice welcomes spring with free ice-cream giveaway
Today, Rita’s Italian Ice, the world’s largest Italian Ice concept with more than 600 stores, celebrates the first day of spring with its 23rd annual First Day of Spring Free Italian Ice Giveaway. While spring may signify warm temperatures, more than one million Rita’s guests from coast to coast will experience an icy blast on March 20 with a free Italian Ice in Rita’s new, limited-edition First Day of Spring cups.
“Families lining up to get their ‘cool treats,’ kids begging their parents for a trip to Rita’s after school and busy working professionals taking an afternoon break at their local store — these First Day of Spring traditions all have one thing in common and that’s putting a smile on each and every guest’s face,” says Jeff Moody, CEO of Rita’s Italian Ice. “For a company whose mission is happiness, it doesn’t get much better than that.” It’s expected that more than 500,000 pounds of free Italian Ice will be given out as part of the beloved annual celebration, which is heavier than the weight of the Statue of Liberty.
Spreading Ice, Custard and Happiness
As part of the springtime celebration, established back in 1992, all guests who visit a Rita’s location will receive a free Italian Ice in a limited-edition First Day of Spring cup. Guests are encouraged to enter a photo contest hosted on the Rita’s Italian Ice Facebook page by sharing a photo of their “cool treat” via social media using #RitasFirstDayOfSpring. From March 20 to April 11, Facebook fans will be able to vote for their favorite picture, and each week a winner will be selected to win free Italian Ice for a year. Everyone who votes for a picture will also be entered for a chance to win.
All Rita’s Rewards members will earn a free “punch” on March 20 toward a free regular Italian Ice as part of the annual celebration. Rita’s Rewards is a mobile loyalty program allowing guests to earn rewards or “punches” by making purchases.
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Giving efficiency the full throttle at NASCAR
The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.”
NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well.
2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer.