Secrets behind YouTube's most viral videos
Viral marketing is on the minds of many business owners of late. Everyone is trying to figure out how to best market their product or service to gain the attention of the nation and ideally, the world. While at the same time, entrepreneurs and CEOs are looking for the most efficient way possible, and needless to say, cost effective way to target a new audience.
From creating viral Facebook fan pages to being the first to create a viral Twitter trend or Twitpic, business owners and social media junkies are continuously yearning to be on the cusp of everything viral…even though it’s in the hands of Internet users to ultimately choose when things go viral.
You can’t make something viral – a video, web page, or anything else on the Internet has to become viral on its own. It starts with one person, or group of people, to come across a story, webpage, or video, who then spreads it to the rest of the world to view, laugh at, comment on, like/dislike, allowing it to grow in user views.
While business owners and marketing agencies can never quite predict when a video, website, or fan page will go viral, we take a look at some of YouTube’s most visited, most commented, and most liked viral videos that no one could have ever predicted to be so popular. Here are some of the most popular videos on YouTube that have gone viral recently and how it happened.
Jennifer Aniston and Glaceau’s Smartwater are the prime example of how to go viral – so much so, that they even dumbed it down so that the average Internet user knows what going viral really is. It likely started when celebrity gossip bloggers/columnists blurted out the words “Jen Aniston Sex Tape” on YouTube and more than 9 million people were directed to a nearly three minute clip.
The actress teamed up with other YouTube stars like Keenan Cahill, the Double Rainbow guy, and others to best determine the most optimal way to make a viral hit. With the addition of cute animals, dirty dancing babies, lip syncing super stars, ball kicking, and ultimately, Aniston’s sex appeal, the video was a tongue-in-cheek way of making fun of viral videos and what it really takes to get viewers. Sex and celebrities.
But in today’s age, even the most obscure people can make for viral hits. Take for instance, Rebecca Black, a little known 13-year old girl from Southern California who gained YouTube infamy for her terrible, yet surprisingly catchy song, “Friday”. Her record label ARK Music Factory released what some are saying, the “worst song ever,” yet her music video has more than 101 million views.
Comedy Central comedian Daniel Tosh was one of the first people to spread the good word about “Friday” and Black has since appeared on The Tonight Show with Jay Leno and posted her hit single on Apple’s iTunes. Some are even saying that Black banked more than $1 million on her iTunes sales alone.
Only in America would a teeny boppin’, poor grammar singing, songstress be able to gain this much attention for her awesomely horrible viral video.
Proctor and Gamble focused its attention on Old Spice last year and created a 30-second spot to market its shower gel. The product isn’t the sexiest product ever created, but its commercial on YouTube now has more than 31 million views due to its sexy lead actor, Isaiah Mustafa.
Traditionally, commercials for bathroom products never make for such a fuss on the Internet, but the fun and innovative way to target Old Spice users – and perhaps their girlfriends – made for a true viral hit. Mustafa also took to YouTube to answer fan questions and dispense his own Dear Abby-esque advice, making for millions more page views and another way that YouTube is the newest platform to reach out to fans.
In the end, it’s all about the numbers. They don’t lie – whether it’s dealing with revenue, profits, shares, losses, fans, friends, likes, dislikes, and page views.
How AWS helps NASCAR delight its fans
AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”
AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”
Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”
Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”
Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”