Shaw’s Freedom Mobile to challenge leading providers with cheap data plan
Shaw Communication Inc.’s subsidiary, Freedom Mobile, has announced the launch of a new plan for customers named Big Gig, offering 10GB of data at a rate of $50.
Released this week, the plan aims to expand Freedom Mobile’s market share by offering a plan much cheaper than the leading three providers within Canada. Comparatively, own-device plans from the first and second tier bands of competitors all charge at least $115 for 10GB.
“Simply put, the Big Gig plans are a total game changer in the Canadian wireless industry,” said Paul McAleese, Chief Operating Officer, Freedom Mobile. “Offering our customers access to this much data on our new LTE network resets the marketplace and redefines what Canadians should be paying for data.”
The move is a significant challenge to the three major national providers of Rogers, Bell and Telus, with Freedom Mobile attempting to grab a more significant market share, the company’s first major move since Shaw bought and renamed the company in 2016 for $1.6bn.
“Big Gig will be a loud and unprecedented, in-your-face campaign that makes it clear to Canadians that they have a choice that doesn’t include costly overages or top-ups each month,” said Katherine Emberly, Senior Vice President Marketing at Shaw Communications.
“Until now, the approach to wireless data pricing has been deliberately punitive, and out of line with customer usage. We want Freedom Mobile customers to stay connected to whatever content they love as long as they want,” McAleese said. “Better wireless prices for Canadians will only come through competition without compromise. Our Big Gig plans don’t compromise on price or value, so our customers don’t have to compromise on using their data.”
Giving efficiency the full throttle at NASCAR
The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.”
NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well.
2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer.