May 19, 2020

Simplify Your Social Media Strategy with Syncaster

Social Media
Technology
Video
GPS
Bizclik Editor
3 min
Simplify Your Social Media Strategy with Syncaster

Click here to read this story on our interactive reader in the December issue of Business Review USA!

We don’t have to tell you that the world of social networking and marketing has become pretty crowded and frankly, can be confusing at times.

So if we were to tell you about a new social networking site that’s just thrown its hat in the ring, you might think that its presence would just complicate things. But what if we were to tell you that it will actually make your life and social marketing efforts easier to manage than ever before?

JustSync is a high-powered super site that was launched in June 2011 with the aim to pull together a variety of high-tech features into a one-stop social networking and entertainment site.  Since its inception, JustSync has developed additional features, including the ability to post live videos and locations using the GPS features on your smartphone.

The addition of geolocation and live posting technology led JustSync to the development of a mobile app called Syncaster, which allows mobile users to completely manage their social network while they’re out and about. The innovative Syncaster technology does what no other app has been able to do for social media before, and is of particular interest to business owners and managers.

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“It’s an opportunity for business owners to develop a deeper and more immediate connection with their community—suppliers, customers and associates,” says JustSync’s Chief Business Development Officer Brian Beck. “We’re dealing with global connectivity.”

The ability to instantly post live video presents endless opportunities for businesses. Instead of shooting a video then waiting an agonizingly long time for it to load to YouTube or Facebook, Syncaster users can immediately post a video to any or all of the friends in their network.

Through the Syncaster instant commenting feature, users can respond to questions or requests right away.

One of Syncaster’s most fascinating strengths is its ability to address an industry’s needs by providing people within the industry with tools to simplify interactions with one another. Recently, JustSync collaborated with Commodities Street Journal—a commodities research and information website—to integrate Syncaster technology within the site. Everyone who regularly accesses the site, from commodities traders, brokers and buyers to farmers, can communicate through comments and video posts. So, a farmer in Iowa could post a video of his crops and weather conditions and share it with traders in New York and speed up the pricing process.

Over time, JustSync plans to bring Syncaster technology to other sectors and collaborate with their entities to address their specific needs. For now, the technology is available (and ideal) for anyone looking to aggregate and take the headache out of social media marketing.

“People want things done now,” says JustSync Media Director Damion Daniel. “The technology within the Syncaster app allows you to get immediate live streams. It’s all instant.”

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Jun 21, 2021

How AWS helps NASCAR delight its fans

AWS
NASCAR
3 min
Customer obsession and working backwards from the customer is a mantra of Amazon Web Services (AWS), epitomizing its partnership with NASCAR

AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”

AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”

Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”

Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”

Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using  ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”

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