Snoop Dogg, Bret Michaels team with Ford Explorer
What does Facebook, Ford and the D-O-double-G have in common? Snoop Dogg, along with his musical pals, Bret Michaels and Funkmaster Flex, are just some of the celebrities who have lend their mugs to answering consumers’ questions posted on the Ford Explorer fan page. The 2011 edition of the Ford Explore has hit the market and what better way to answer burning questions about the performance and style of the new SUV than with the wit and appeal of some of America’s favorite celebrities.
Here are some of the Ford Explorer YouTube videos:
Bret talks about fuel efficiency and horsepower with the help of some ponies.
Snoop Dogg answers questions about comfort and space in the new 2011 Ford Explorer here.
And Funkmaster Flex eloquently discusses the difference between the new Ford and what a lady would drive.
And make sure to check out Bret Michaels’ take on the new MyFord Touch system.
According to an article on Mashable, Scott Monty, head of social media at Ford, says that the idea behind the videos was to continue a dialogue the company had been having with its 103,000 Facebook fans before the company announced the model on its Facebook Page in July. “Rather than cutting and pasting the same boring responses, we thought we’d liven it up with some videos that are more personalized,” Monty says.
Ford has definitely jumped on the Old Spice campaign bandwagon, which trailblazed the way for massive corporations using social media to not only save millions on marketing, but also reaching out to a different and younger targeted audience. Read more about the campaign here.
Dark Wolf: accelerating security for USAF
As a small company whose biggest customers are the Department of Defense and the Intelligence Community, Dark Wolf Solutions (Dark Wolf) is a triple-threat, specializing in Cybersecurity, Software and DevOps, and Management Solutions. Dark Wolf secures and tests cloud platforms, develops and deploys applications, and offers consultancy services performing system engineering, system integration, and mission support.
The break for Dark Wolf came when the Department of Defense decided to explore software factories. Rick Tossavainen, Dark Wolf’s CEO, thinks it was an inspired path for the DoD to take. “It was a really great decision,” he says, “Let’s pull our people together as part of this digital transformation and recreate what Silicon Valley startup firms typically have. Let’s get into commercial facilities where we have open windows and big whiteboards and just promote ideation and collaboration. And it creates this collaborative environment where people start creating things much more rapidly than before.”
It has been, Tossavainen says, “amazing to watch” and has energized the Federal Contracting Sector with an influx of new talent and improved working environments that foster creativity and innovative ways of approaching traditional problems.
“We originally started working with the US Air Force about three years ago. The problem was at the time you could develop all the software you wanted but you couldn’t get it into production – you had to go through the traditional assessment and authorization process. I talked to Lauren Knausenberger and she told me about Kessel Run and what eventually came out of this was the DoD’s first continuous ATO [Authority To Operate].”
The secret to Dark Wolf’s success – and its partnerships with USAF and Space Force – lies in a client-first attitude. “We’re not looking to maximise revenue,” Tossavainen explains. “We tell all of our employees, if you’re ever faced with an issue and you don’t know how to resolve it, and one solution is better for the customer and the second is better for Dark Wolf, you always do number one. We’ve just got to take care of our customers, and I look for other partners that want to do that. And let’s work together so that we can bring them the best answer we can.”
Rapid releases and constant evolution of software are common themes among USAF’s partners. Like many firms operating in the commercial and public sector spaces, Dark Wolf leads with a DevSecOps approach.
“Failure is tolerated,” says Tossavainen. “If it’s not going the right way in three months, let’s adjust. Let’s rapidly change course. And you can tell really quickly if something’s going to be successful or not, because they’re doing deployments multiple times a day – to the customer.”