May 19, 2020

Snoop Dogg, Bret Michaels team with Ford Explorer

Facebook
Ford
YouTube
2011 Ford Explorer
Bizclik Editor
2 min
Snoop Dogg, Bret Michaels team with Ford Explorer

What does Facebook, Ford and the D-O-double-G have in common? Snoop Dogg, along with his musical pals, Bret Michaels and Funkmaster Flex, are just some of the celebrities who have lend their mugs to answering consumers’ questions posted on the Ford Explorer fan page. The 2011 edition of the Ford Explore has hit the market and what better way to answer burning questions about the performance and style of the new SUV than with the wit and appeal of some of America’s favorite celebrities.

Here are some of the Ford Explorer YouTube videos:
Bret talks about fuel efficiency and horsepower with the help of some ponies.

Snoop Dogg answers questions about comfort and space in the new 2011 Ford Explorer here.

And Funkmaster Flex eloquently discusses the difference between the new Ford and what a lady would drive.

And make sure to check out Bret Michaels’ take on the new MyFord Touch system.

According to an article on Mashable, Scott Monty, head of social media at Ford, says that the idea behind the videos was to continue a dialogue the company had been having with its 103,000 Facebook fans before the company announced the model on its Facebook Page in July. “Rather than cutting and pasting the same boring responses, we thought we’d liven it up with some videos that are more personalized,” Monty says.

Ford has definitely jumped on the Old Spice campaign bandwagon, which trailblazed the way for massive corporations using social media to not only save millions on marketing, but also reaching out to a different and younger targeted audience. Read more about the campaign here.





 

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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

NASCAR
Microsoft
3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations

 

Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

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